Beauty products that target those on the older end of Gen Z and the younger end of Millennial consumers often come in the form of products that reference various pop culture trends, as well as those that are both playful and affordable.
With the new Wonder Woman being one of the most popular movies released this summer, Walgreens launched its own Wonder Woman-themed makeup collection that is inspired by this superhero. Another example of beauty brands adopting various pop culture themes is the Glamspin, a series of lip balms that are offered in the same fidget spinner format that has taken over the Internet.
With young consumers understandably being more cost conscious, brands are unsurprisingly ensuring that they offer products that are both playful and affordable. The ETUDE HOUSE popsicle-themed lip tints are one example of this, as they retail at only $6.50 each.
25 Young Consumer-Targeting Beauty Products
25
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
24
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
23
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
22
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
21
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
20
Mermaid-Inspired Cosmetics
The Stila Magnificent Metals Mermaid Liquid Shadows are Festival-Ready
19
Celebrity MUA Collections
Kardashian Makeup Artist Joyce Bonelli is Launching Her Own Line
18
Ultra-Affordable Cosmetic Collections
Beauty Pie's 10-Piece Skincare Range is Priced Under $10
17
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
16
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
15
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
14
Iconic Teen Film-Inspired Cosmetics
Storybook Cosmetics Will Launch a 'Mean Girls' Palette in Fall
13
Reactive Color-Changing Lip Balms
The Winky Lux Glimmer Balm Changes Color Based on the Individual
12
Socialite Sister Makeup Collections
Kylie and Khloe are Teaming Up to Launch a New Koko Kollection
11
Celebrity Vacation-Inspired Makeup
Kylie Jenner's New Vacation Edition is Full of Shimmery Shades
10
Amazonian-Inspired Makeup Collections
The Walgreens Wonder Woman Range is Affordably Priced
9
All-Natural Iridescent Highlighters
Chaos Makeup's Rainbow Highlighter Has Buildable Coverage
8
Convenient Summer Lip Kits
These New Linda Rodin Products are Perfect for Adding a Pop of Color
7
Boy Band-Inspired Cosmetics
Lottie London's 'Blush Crush' Shades are Named After Heartthrobs
6
Pirate-Themed Makeup Lines
The LORAC Pirates of the Caribbean Range is Inspired by the New Film
5
Affordable Dual-Purpose Blush Sticks
The Sephora Collection Blush & Luminizer is Great for Travel
4
Glittery Pride-Celebrating Makeup Sticks
The Milk Makeup Brand is Celebrating Pride
3
Affordable Infused Facial Shimmers
Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones
2
Carbonated Facial Creams
Botanic Farm Has a Uniquely Formulated Cream for the Face
1
Affordable Heart-Shaped Highlighters
Makeup Revolution's Highlighter Features Three Blended Shades
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Cherry-Powered Lip Balms
Fenty Skin Lux Balm Transforms Dry Lips with a Swipe
Vibrant Lip Plumping Shades
U Beauty Releases Four Additional Shades of Its Plasma Lip Compound
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Decadent Lip Treatment Balms
Tower 28's LipSoftie Intensely Hydrates Like a Lip Mask
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Cooling Multi-Use Jelly Tints
Milk Makeup's Cooling Water Jelly Tint Boasts a Bouncy Texture
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Dessert-Like Multi-Benefit Balms
Breeze Balm's Ice Cream Collection Shares Sweet Multi-Use Balms
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Wearable Candy Nail Polishes
The Sally Hansen x Ring Pop Collection is Limited-Edition
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Comfort-First Gloss-Balms
DIBS Beauty Created a Hydrating Gloss with Antioxidant-Rich Cherry Oil
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Nostalgic Lip Oil Glosses
Too Faced's Kissing Jelly Lip Oil Gloss Shares Nourishment and Shine
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Glossy Lip-Plumping Balms
Makeup Revolution Pout Balm Comes in Five Shades
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Fruit-Infused Lip Oils
Kaja's Juicy Glass Lip Oils are Non-Sticky, High-Shine and Nourishing
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Balmy Lip Care Sticks
Kosas' Wet Stick is a Moisturizing Lip Shine with Skin-Caring Benefits
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
Heritage-Inspired Lip Shades
U Beauty's Plasma Lip Compound is Available in a New 'Shanghai' Shade
Iced Tea-Inspired Lip Balms
Vacation x AriZona Lip Balm Bundle Has Refreshing, Nostalgic Flavors
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Spiced Cinnamon Lipsticks
Fireball Cinnamon Delight RED Lipstick is Inspired by Taylor Swift
Director-Approved Lip Balms
The Augustinus Bader x Sofia Coppola Tinted Balms are Plumping
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Luxury Moisture-Promoting Balms
YSL Launches the New LoveShine Candy Glow Tinted Butter Balm
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Affordable Nourishing Lip Balms
e.l.f. Cosmetics' Squeeze Me Lip Balm is Lightweight and Playful
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Alluring Lip-Plumping Products
U Beauty Releases New Shades for Its Innovative Plasma Lip Compound
Lip-Nourishing Tinted Balms
Pixi +Hydra LipTreat Elevates Makeup Looks and Moisture
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gemstone-Inspired Marbled Lipsticks
The Marble Color Lipstick Adds Color & Skincare with a Swipe
Vitamin E-Infused Lip Oils
Swiss Beauty Debuts the Nutrient-Rich Dip Tint Lip Oil for Beauty Fans
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
Potion-Inspired Lip Glosses
SHEGLAM's Bewitching Brews Lip Glosses Reference Harry Potter Spells
Skincare-Inspired Lip Balms
OLEHENRIKSEN's Pout Preserve Peptide Lip Treatment Arrives in 2 Shades
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Botanical Lip Treatments
Tata Harper's Anti-Aging Lip Treatment Fuses Balm & Lipstick Benefits
Chocolate-Inspired Makeup Collaborations
The Hershey's x Glamlite Includes Delicious Shades
Eco-Conscious Lip Pencils
Schwan Cosmetics Introduces its New Refillable Lip Pencil
Spice-Infused Lip Balms
Tasty Bite's Spice Balms Highlight the Bold Flavors of Its Curries
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Superfood Jelly Lip Balms
GloWish Super Jelly Lip Balm is Nostalgic and Nourishing
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Comprehensive Holiday Gift Sets
U Beauty's Holiday Sets Deliver the Brand's Most Potent Formulas
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Lollipop-Inspired Bodycare
Allkinds x Chupa Chups Shares Fruity Self-Care & Fun Textures
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Adaptive Lip Colors
Doll 10's Adaptive Lip Colors Create a Custom Color Based on pH Levels
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Tongue-Dyeing Frozen Treats
The Twister Berry-licious Pops are Made with Real Fruit
Moisturizing Minty Lip Masks
The Sweet Mint Summer Fridays Lip Butter Balm is Richly Moisturizing
Ultra-Femme Pink Lipsticks
Fenty Beauty Debuts a 'Pink Limo' Scene' Liquid Lipstick Shade
Conditioning Glossy-Wet Lipsticks
The New Rabanne Beauty Dramalips Comes in 11 Colors and More
Soda-Flavored Lip Oils
INNBEAUTY Project's Sips & Lips Duo Takes Flavor Inspiration from Poppi
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Pink-Inspired Lip Kits
Rinna Beauty's Pinky Lip Kit Draws Inspiration from Barbiecore
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Hydrating Pigmented Lip Glosses
The Odyssey Lip Oil Gloss is Rich in Nourishment, Color & Shine
Superwomen-Themed Lipsticks
ShikSona Beauty Unveils 'Empowering Work Hard, Play Hard' Collection
Protective Hydrating Lipsticks
Supergoop!'s Lipshade Delivers a Color Pop & Mineral SPF Protection
Plumping Lip Collections
e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit Shares a Signature Look
Clean Lip-Plumping Collections
LAWLESS Beauty's Cherry Vanilla Line Expands on a Viral Shade
Plumping Hydration Lip Glosses
Huda Beauty Faux Filler Extra Shine Lip Gloss Comes in Seven Colors
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Nostalgic Jelly Lip Tints
Rhode's 'Jelly Bean' Peptide Lip Treatment Offers a Subtle Shimmer
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Seasonal Lip Balm Bundles
The Holiday Lip Balm Trio from EOS is a Limited Edition Offering
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Retrospective Lip Balm Collections
The 50th Anniversary Vault Collection Features Iconic Lip Balms
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Color-Changing Lip Glosses
Colourpop Created a Transformative Gloss in a Unique Hue
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Plumping Peptide Lip Oils
Doll 10 Beauty's Peptide Plump is Fueled by Skin-Loving Ingredients
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Hydrating Pigmented Lip Creams
Sigma Beauty Lip Creams Offer an Alternative to Liquid Lipstick
Lollipop-Branded Makeup Collaborations
The Rude Cosmetics x Chupa Chups Collection is Vibrant
Antioxidant-Rich Lip Balms
REM Beauty Essential Drip Glossy Balm Features Pomegranate and More
High Pigment Lip Glosses
NYX Launches the Professional Makeup Duck Plump High Pigment Lip Gloss
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Mythical Creature Ice Pops
Bomb Pop Unicorn Wonder Was Created with Anna Cathcart
Ultra-Reflective Makeup Highlighters
Makeup Revolution Bubble Balm Highlighter Enhances Glow
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Movie-Themed Frozen Refreshments
These Trolls-Inspired ICEE Flavors Celebrate the Upcoming Film
Collaboration Women Empowerment Lipsticks
TLB Nonstop Liquid Matte Lipstick Comes in Mielle Pink
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Color-Changing Plumping Balms
Tarte Cosmetics' Maracuja Juicy Shift Creates a Custom Pink Shade
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Popsicle-Polish Crossover Collaborations
Daily Harvest Debuts the Pops and Matching Nail Polishes
Returning Lip Balm Colorways
Glossier's Holiday Flavors are Returning for the Season
SPF Balm Sticks
Naked Sundays' SPF50 Glow Balms are Protective Sheer Makeup Sticks
Vibrant Moisturizing Lip Glosses
Elate Cosmetics' Moisturizing Lip Gloss is an Affordable Option
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Cooling Lip Plumpers
essence's what the fake! Extreme Plumping Lip Filler Features Peppermint Oil
Smoothie-Inspired Lip Treatments
ESW Beauty's Lip Products are Protecting, Smoothing & Hydrating
Fruity Non-Sticky Lip Oils
Milani Cosmetics Fruit Fetish Lip Oil Now Comes in New Shades
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Nostalgic Lip Balm-to-Oils
Nosta Beauty's Lipslider Lip Balm Revives Fun, Youthful Packaging