Beacon marketing is the practice of using beacon technology to connect with consumers' smartphones, allowing for targeted advertisements as giving users access to a wide array of services. It has applications in a wide variety of industries, but few have embraced it as whole-heartedly as the sports world has.
Beacon marketing is being rolled out in sports stadiums around the world to engage with fans as well as market products and services to them. Even if fans aren't directly marketed to, the simple act of giving them access to beacon-assisted services means they are more likely to buy more tickets in the future.
So far, beacon technology has been used in sports stadiums to help fans locate washrooms and parking spots, order food from their seats and interact with other fans in the stadium.
20 Examples of Beacon Marketing in Stadiums
20
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
19
Ballpark Beacons
These Major League Baseball Beacons Enhance the Ballpark Experience
18
Concession Stand Order Apps
Qkr! by MasterCard is an App-Based Ordering and Payments Platform
17
Beacon Pie Promotions
Melbourne Cricket Ground is Running a Beacon Trial to Promote Pies
16
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
15
Beacon-Embracing Stadiums
AT&T Stadium is Using Beacons to Upgrade the Spectator Experience
14
Crowd Avoidance Apps
'Avoid the Shopping Crowds' Helps Dutch Consumers Beat the Rush
13
Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
12
Beacon-Fitted Cricket Stadiums
London's Kia Oval Uses Beacon Technology to Engage With Fans
11
Washroom-Locating Beacons
Levi's Stadium's Beacons Help Fans Find Washrooms, Parking Spots & More
10
Beacon-Fitted Hockey Stadiums
The Bridgestone Arena Used Beacons to Send Fans Coupons and Videos
9
Immersive Rugby Apps
The O2 Matchday App Captures the Action of the International at Twickenham
8
Collegiate Sports Beacon Programs
The Ole Miss Football Team is Using iBeacon Technology
7
Beacon-Equipped Football Stadiums
The Miami Dolphins Are Embracing Stadium Beacon Technology
6
Beacon-Infused Soccer Stadiums
FC Barcelona is Using Beacons to Offer a Smart Stadium Experience
5
Brooklyn Basketball Beacons
The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access
4
Procreation-Encouraging Soccer Apps
The Getafinder App Aims to Get Soccer Fans to Make More Babies
3
Beacon-Fitted Basketball Arenas
Golden State Warriors' Stadium Has Beacon Technology
2
Stadium Seating Apps
The Fanalytics App Helps CFL Fans Sit with Like-Minded Individuals
1
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Jamaican Singer-Inspired Soccer Apparel
MARKET REvealsSoccer-Themed Bob Marley Apparel Collection
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Anti-Distraction Communication Devices
The 'Beepberry' Only Works with the Beeper App
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Tracking Device Safety Implementations
Google is Rolling Out Anti-Stalking Measures to Trackers
Future-Forward Football Stadiums
HOK Debuts Plans for the Renovation of the Jacksonville Stadium
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Employee Recognition Platforms
The 'Beams' Employee Engagement Platform Offers Insights
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Connected Soccer Training Equipment
The VOON SOCCER Smart Rebounder is App-Connected
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Spherical Athletic Large Ballparks
BIG Designs a Ballpark on the Vegas Strip for the Athletics
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Otherworldly Sports Stadium Designs
MAD Architects Design a Striking Stadium in Quzhou, China
Seamless Concession Platforms
Zippin Walk-Up Transforms Traditional Concession Stand Experiences
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Tech-Enhanced Beaded Bracelets
Soulstones Help People Make Connections and Memories
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Bendable Battery Designs
Anthro Energy's Flexible Battery Was Showcased at the Beacon Exhibition
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Stone Waste Street Lights
The Conceptual 'Pebble' Street Light Offers Ambient Illumination
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Data-Driven Ticket Reselling Features
SeatGeek Next Fan Up Simplifies the Ticket Reselling Process
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Branded Tailgate Contests
Bush's Baked Beans and Peyton Manning Debut Tailgate Contest
Dual-Function Gas Lanterns
The 'Beacon Lantern' Works for Lighting and Cooking
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Accessible Stadium Shuttles
Wembley Stadium's Shuttle Service Offers an Added Support Concierge
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Expansive Pickleball Stadiums
The World's First Pickleball Stadium Will Open in South Florida
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
NFC-Enabled Sports Scarves
FC St. Gallen 1879's Digital Sports Scarf Permits Entry to the Stadium
Dynamic eSports Stadiums
This Saudi Arena Offers Immersive Experiences For eSports Fans
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
IoT Building Management Platforms
This System Allows Efficient Oversight Of Building Operations
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Retractable Auditorium Seating
Hamari's Telescopic Seating Re-Imagines Large Venue Seating
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Connected Training Baseballs
The Playfinity Backyard League Smart Gaming Baseball is App-Enabled
On-Field Makeover Stations
The Cheez-It Flexin' Section is a Unique Barbershop for Fans
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
AI-Powered Signage Apps
Parky AI Was Created for Understanding Confusing Montreal Traffic Signs
Collaboration Stadium-Ready Blankets
The Reigning Champ x Pendleton Stadium Blanket is Sleek
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Stadium-Based Theatre Venues
HKS Designs a YouTube Theatre Venue inside the SoFi Stadium
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
No-Address Delivery Services
Domino's New Pinpoint Delivery Feature can Bring Pizza Anywhere
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Fantasy Esports Platforms
Stattrak Launches a Fantasy Esports Bitcoin Platform with ZEBEDEE
Care Leaver Support Apps
Greater Manchester Introduces an App to Support Care Leavers
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Fantasy Sports Betting Apps
OnlyBets Builds a Sense of Community Around its Players
Stadium-Based Gaming Facilities
Sheffield Wednesday's Owls Esports Gets a New Esports Arena
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Personalized Map Markers
MiniMap Radar Let's Users Mark Favorite Spots with Personalized Icons
Hospitality Full-Suite Commerce Platforms
fanz.io is a New Hospitality technology Start-Up
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
App-Assistive Concert Discoveries
Apple Added Concert Discovery Features to Its Music and Maps