These August 2020 toy innovations range from collectible fashion dolls to social challenge card games.
Standouts include Little Tikes’ Tobi Robot Smartwatch, an interactive product with the ability to share over "100 expressions and up to 3,000 photos or about 30 minutes of video." The robot smartwatch is an educational and activity-promoting toy, featuring fun games, fitness challenges for kids and learning modules.
Other August 2020 toy examples include the PLAYMOBIL Grand Castle of Novelmore Playset -- consisting of 374 detailed pieces. Geared toward kids who are eight and up, the kit requires players to defend a castle that is under siege, requiring strategy and wit alongside building and construction skills. The game also lets players choose from four characters, adding to its interactive appeal and allowing for solo or group play.
Top 30 Toy Trends in August
From Collectible Fashion Dolls to Social Challenge Card Games:
Jana Pijak — Aug 29, 2020 — Life-Stages
30
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
29
Customizable Cardboard Play Sets
The 'Wonder DIY' Play Set Encourages Kids to Personalize
28
Screen-Free Story Time Speakers
The 'StoryPod' Smart Speaker Plays Stories, Music and More
27
Toy Maze-Integrated Stools
The 'Island Stool' Offers Kids a Place to Sit and Play
26
Inflatable Floating Grecian Islands
The World of Watersports Parthenon Canopy Spa Island is Large
25
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
24
Child-Sized Excavator Toys
The Big Dig Sandbox Digging Excavator is Backyard or Beach-Ready
23
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
22
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
21
Old-Fashioned Tabletop Game Furniture
This Vintage Industrial Foosball Table is Finely Crafted
20
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
19
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
18
Crossover Ghost Hunter Toys
The My Little Pony Plasmane Toy is Part of the Crossover Collection
17
Long-Haired Pet-Dolls
VIP Pets Have Hair That's Revealed with a Surprise Experience
16
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
15
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
14
Robotic Wooden Tabletop Games
The 'ARMPAL' Game is for One to Four Players to Enjoy
13
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
12
Spontaneous Response Card Games
The 'Did You Really Just…' Adult Party Card Game is Fast-Paced
11
Social Challenge Card Games
The 'Chickensh*t' Social Drinking Card Game is Easy to Start Playing
10
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
9
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
8
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
7
Medieval Buildable Toy Sets
The PLAYMOBIL Grand Castle of Novelmore Playset is Detailed
6
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
5
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
4
Group-Uniting Party Games
Herd Mentality Challenges Players to Think Like the Others
3
Fast-Paced Historical Card Games
'Great Events' Helps Players Learn on an Array of Subjects
2
Monosyllabic Word Games
Poetry for Neanderthals Challenges Players to Speak in Single Syllables
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Digital Pet Toy Exhibitions
The Tamagotchi Grand Exhibition Celebrates the Toy's 30th Anniversary
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Adorable Cyber-Pet Robots
Ollobot, an Emotionally Supportive Social Robot, Will Debut at CES 2026
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Cartoonish In-Car Connectivity Robots
The Conceptual 'TOOOONY' Car Robot Features 4G LTE
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Ghoulish Metaverse Games
The Monster High Roblox Experience Invites Players into a Spooky School
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Playful Film-Inspired Toy Lines
Spin Master Builds on the Excitement of PAW Patrol: the Dino Movie
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Kid-Safe AI Smartwatches
The Pinwheel Watch Offers a Parent-Monitored PinwheelGPT Chat App
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Digitized Music Group Experiences
Toca Boca Partners with KATSEYE for a Unique Digital Experience
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Child Mobility Concepts
Toyota Unveils a Self-Driving Ev for Children That Challenges Conventions
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Guided Challenge Party Games
Tomy's Human Controller Game Involves a Connected Headset
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Co-Branded Game Zones
Hasbro and Amazon are Running the Hasbro Game Zone
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Book-Inspired Toy Lines
Playmates Toys Taps Dungeon Crawler Carl for Inspiration
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Kid-Friendly Sport Smartwatches
The WeariQ Kids Smartwatch is Low-Cost Yet Advanced
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Walking-Assist Wearable Robots
WIM KIDS Won a Digital Health CES 2026 Innovation Award
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
AI Desktop Companion Concepts
TCL Tbot is Designed to Pair with the TCK Kids Watch MT48
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Innovative Robotic Systems
ENGINEAI Robotics Technology Debuts the T800 and the PM01
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Vending Machine Toys
Melissa & Doug's Wooden Vending Machine Play Set is Screen-Free
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
Cartoon Franchise Collab Collectibles
BAPE and Transformers Join on a Collection of BE@RBRICKs
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Adorable Remixed Board Games
Tokidoki Edition Monopoly Turns Classic Strategy into Pastel Pop Art
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts