These August 2020 toy innovations range from collectible fashion dolls to social challenge card games.
Standouts include Little Tikes’ Tobi Robot Smartwatch, an interactive product with the ability to share over "100 expressions and up to 3,000 photos or about 30 minutes of video." The robot smartwatch is an educational and activity-promoting toy, featuring fun games, fitness challenges for kids and learning modules.
Other August 2020 toy examples include the PLAYMOBIL Grand Castle of Novelmore Playset -- consisting of 374 detailed pieces. Geared toward kids who are eight and up, the kit requires players to defend a castle that is under siege, requiring strategy and wit alongside building and construction skills. The game also lets players choose from four characters, adding to its interactive appeal and allowing for solo or group play.
Top 30 Toy Trends in August
From Collectible Fashion Dolls to Social Challenge Card Games:
Jana Pijak — Aug 29, 2020 — Life-Stages
30
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
29
Customizable Cardboard Play Sets
The 'Wonder DIY' Play Set Encourages Kids to Personalize
28
Screen-Free Story Time Speakers
The 'StoryPod' Smart Speaker Plays Stories, Music and More
27
Toy Maze-Integrated Stools
The 'Island Stool' Offers Kids a Place to Sit and Play
26
Inflatable Floating Grecian Islands
The World of Watersports Parthenon Canopy Spa Island is Large
25
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
24
Child-Sized Excavator Toys
The Big Dig Sandbox Digging Excavator is Backyard or Beach-Ready
23
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
22
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
21
Old-Fashioned Tabletop Game Furniture
This Vintage Industrial Foosball Table is Finely Crafted
20
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
19
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
18
Crossover Ghost Hunter Toys
The My Little Pony Plasmane Toy is Part of the Crossover Collection
17
Long-Haired Pet-Dolls
VIP Pets Have Hair That's Revealed with a Surprise Experience
16
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
15
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
14
Robotic Wooden Tabletop Games
The 'ARMPAL' Game is for One to Four Players to Enjoy
13
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
12
Spontaneous Response Card Games
The 'Did You Really Just…' Adult Party Card Game is Fast-Paced
11
Social Challenge Card Games
The 'Chickensh*t' Social Drinking Card Game is Easy to Start Playing
10
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
9
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
8
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
7
Medieval Buildable Toy Sets
The PLAYMOBIL Grand Castle of Novelmore Playset is Detailed
6
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
5
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
4
Group-Uniting Party Games
Herd Mentality Challenges Players to Think Like the Others
3
Fast-Paced Historical Card Games
'Great Events' Helps Players Learn on an Array of Subjects
2
Monosyllabic Word Games
Poetry for Neanderthals Challenges Players to Speak in Single Syllables
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Interactive Building Block Calendars
The LEGO 2023 Daily Builds Calendar Offers Daily Prompts
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Building Block Footwear Models
The LEGO Air Jordan 11 by Tomasso Builds is Cubically Classic
Interactive Handheld Pet Games
Bandai Namco Launches the New Tamagotchi Uni Device and "Tamaverse"
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Sustainable Sensorial Play Pads
The Stokke PlayPad by Marius Kindler Adapts to Growing Children
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Customizable Child Smartwatches
The X6Play Smartwatch is a CES 2023 Innovation Award Honoree
AI-Powered Desktop Robots
The 'Doly' Companion Robot is Advanced and Educational
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Modular Robotics Kits
ioCube Fuses the Simplicity of Building Blocks with Advanced Circuitry
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Game-Inspired LEGO Sets
LEGO Unveil Its Latest Sonic the Hedgehog Interactive Sets
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Pixelated Tile Toy Sets
The 'VOXART' Click Tile Construction Set is Easy to Build and Customize
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
In-Game Fashion Collections
DKNY and Roblox are Debuting a 20-Piece Virtual Collection
Unplugged Coding Robots
ALUX's VINU is a CES 2024 Innovation Award Honoree
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
Kid-Friendly Digital Wearables
Littlebird Marlon is a Wearable Specifically for Young Children
3D Toy Puzzle Castles
LEGO Creates the Disney Castle Kit to Celebrate its 100th Anniversary
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Custom Face Action Figures
The Tron Identity Program Action Figures are Arriving at Disney World
Plush-Themed Party Games
What Do You Meme? Launches a Squishmallows Card Game and Plush
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Abstract Art Block-Puzzle Sets
LEGO Introduces a New Colorful 31210 Modern Art Set
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Multidisciplinary Interactive Robots
Igor Jankovic Creates the Sipro Intelligent Social Robot
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
AI Board Game Robots
SenseTime's AI-Powered Robot Helps Players Strategize
Wearable Fidget Toy Bracelets
The Infinity Flip Mobius Fidget Band Toy is Relaxing
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Thematic Sci-Fi Building Blocks
Star Wars Unveiled a New LEGO Collection with Four Ahsoka Sets
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Auto-Transforming Toy Robots
Robosen Presents the New Transformable Grimlock Collectible Robot
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Arcade-Style Game Machines
Andamiro USA Launches the 'Crazy Toy 31' Game Machine
Streetwear-Informed Collectible Dolls
Supreme Unveils a Closer Look at its Momoko Doll
Handheld Game Store Launches
Playdate Presents its New Catalog Games Store as a Curated Storefront