The top August 2015 youth trends showcase a variety of innovations that are defining the ways in which young millennials and generation z will experience culture.
Many ad campaigns are casting kids and teens, as showcased in the child-starring Microsoft software ad, in an effort to inspire emotional connectivity in the viewer, especially young parents.
Highlighting increasing parental concern around providing an adequate amount of fruits and vegetables, kid-targeted smoothies seek to replace soda and fruit cocktails with high sugar content.
Pointing to the potential future of education facilities, japanese architecture firms Hibino Sekkei and Youji no Shiro collaborated to design a stunning school campus that includes a courtyard that becomes a splash pad when it rains.
The top August 2015 youth trends highlight a shift in understanding in regards to everything from technology to marketing and advertising.
Top 30 Youth Trends in August
29
Ornamental Campus Facades
This Stunning Building is Part of the U of Southern Denmark Campus
28
Paper-Made Kid's Furniture
These Animal-Mimicking Chairs Use Recycled Materials and Zero Toxins
27
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
26
DIY Rainbow Putty
This Kid-Friendly Craft is Made Using Simple Household Ingredients
25
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
24
Augmented Coloring Books
'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing
23
Legendary Creature Toys
Mezco Toyz' Living Dead Doll Takes After a Monster From the Deep
22
Educational Camera Kits
The Naturebytes Wildlife Camera Lets Kids Learn About Nature by Coding
21
Kid-Friendly Vegetable Juices
These Tasty Juices Help Children Eat More Fruits and Vegetables
20
LEGO-Compatible Prosthetics
This Mechanical Arm Allows Children to Design Custom LEGO Creations
19
DIY Eclair Kits
This DIY Baking Set Provides the Tools to Craft Custom Eclairs
18
Kid-Friendly Robots
This Programmable Robot is Designed to Entertain and Educate Children
17
Elemental School Courtyards
This School for Kids Becomes a Splashpad in the Rain
16
Custom Cartoon Creators
Sanrio's 'Chanrio Maker' is a Tool for Digital Character Creation
15
Highly Customized Storybooks
Lost My Name is a Cleverly Personalized Picture Book for Children
14
Data-Targeting Millennial Infographics
This Infographic Details Gen Y Attitudes on Web Privacy
13
Kid-Friendly Programming Devices
The 'Micro:bit' is an Educational Device for Young Programmers
12
Cat-Themed Child Couture
The Latest Stella McCartney Kids Collection Features a Wild Aesthetic
11
Soothing Pediatric Hospitals
This Rwandan Children's Cancer Center has Soothing and Elegant Design
10
Musical Software Ads
A Woman Finds the Magic of Youth in This HP Sprout Commercial
9
Kid-Directed Dating Events
Mini Wheats Staged a Fun Dating Event Where Kids Were in Control
8
Gamified Math Apps
The 1+Math App Gamifies Learning to Improve School Test Scores
7
Cursing Child Commercials
'Swearing Kids' Urges Parents to Buy a Smart Car So Kids Don't Curse
6
Child Concierge Services
Hotel Concierge Noah Reeves-Walters Answers the Questions of Other Kids
5
Mobile Movie Apps
Google Spotlight Stories Shows Cinema-Quality Videos in a 360-Degree Format
4
Diabetic Simulation Games
Coco's Cove is a Health Game About Having Type 2 Diabetes
3
Heat Endurance Challenges
The 'Hot Kar Challenge' Puts People Up to Sitting in a Hot Car
2
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
1
Printed Superhero Prosthetics
A Group of Eighth Graders Created This 3D-Printed Arm for a Child
Related Ideas
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Kid-Focused Mindful Activity Books
Wild Chakra Boassts the Kids' Mindful Coloring & Activity Book
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Experimental Denim Collections
The Ksubi Fall 2023 'Youtopia' Collection is Modern Art-Inspired
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Car-Backed Apparel Capsules
Honda x 88rising Drop Capsule Collection
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Age-Embracing Fall Fashion
Sage Nation Presents its New Collection for the FW23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Child-Friendly Good Habit Apps
Little Streaks Builds Healthy Habits in Kids
AI-Backed Telehealth Platforms
'Summer Health' Unveiled a Set of AI Features to Improve Services
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Omni-Education Learning Apps
The 'Bytesized' App Offers Quick Educational Lessons Anytime
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids