From empowering jewelry collaborations to radio-style chat services, the April 2022 social media trends underscore how brands are reaching key demographics through various platforms.
Future social media trends are predicated on technology and the way we communicate. With that in mind, jewelry collaborations – or social media teams or brand ambassadors – targeting Millennials have mushroomed thanks to Instagram's Stories platform. Likewise, Facebook's ongoing efforts to users make it a true social networking experience (as opposed to its original purpose as a place where people shared what they're eating/what they just bought) have also played a large role in social media trends. At the same time, radio-style chat services continue to grow their popularity, solving the problem of how to keep users engaged with content across the web and find new audiences.
In conclusion, while there are still go-to platforms like Facebook and Instagram, the concept of a "network" has expanded greatly to encompass different styles of online communication.
Top 55 Social Media Trends in April
From Empowering Jewelry Collabs to Radio-Style Chat Services:
Grace Mahas — Apr 4, 2022 — Social Media
55
Food-Focused Metaverse Platforms
OneRare Launched the 'Foodverse' to Bridge the Web3 Gap
54
Community-Driven NFT Games
'SkyVerse' is an Open World Online Game Based on Blockchain
53
Social To-Do List Apps
Meta's NPE Team Has Launched a New Social Tasking App Called 'Move'
52
Online Streaming Lighting Accessories
Razer's 'Key Light Chroma' Delivers Professional Lighting
51
Celebratory NFT Collections
'Eckhaus Latta' Launched the EL10 collection of 3D Fashion NFTs
50
Value-Focused Gaming Services
Sony Unveiled Two New Tiers of 'PlayStation Plus' for Subscribers
49
Social Media Creator Hubs
Instagram Launches New Educational Feature Called Creator Labs
48
Professional Podcast Platforms
LinkedIn's Newest Pilot Delivers Professional-Targeted Podcasts
47
British Cultural Packaging
Knoll Packaging Debuted the 'Brilliantly British' Gamified Calendar
46
Wearable Metaverse Initiatives
Snap Has Purchased NextMind to Improve Its 'Spectacles' AR Glasses
45
Educational Baking Platforms
Fleischmann's Launches Social Baking Site For Canadians, BakeGood.ca
44
Empowering Jewelry Collabs
The ears.lips.face. Jewelry Collab is Exclusive to the NTWRK App
43
Blockchain-Based Gaming Platforms
'Block Born' Will Be a Community for Web3 and Gaming Enthusiasts
42
Browser-Based Metaverse Applications
Topia.io is a Social Experience Platform for Web3
41
Social Media Usage Logs
TikTok is Releasing a 'Watch History' Feature to Help Users Find Videos
40
Consumer-Collaborated NFTs
The fRiENDSiES NFTs by FriendsWithYou are Interactive and One-of-a-Kind
39
NFT-Integrated Creator Apps
Adobe's 'Behance' Now Supports the Polygon Cryptocurrency Platform
38
World Landmark AR Overlays
Snap Inc. Announces the Launch of 'Custom Landmarkers'
37
All-in-One Audio Controllers
The Razer Audio Mixer Lets Streamers Quickly Adjust Audio Channels
36
Lunar NFT Collections
Jeff Koons Created the 'Moon Phases' Collection of Space-Themed NFTs
35
NFT-Integrated Social Medias
Instagram Will Soon Include NFT Integrations and Minting Capabilities
34
Watermarked Media Sharing Tools
Pinterest Now Lets Users Download and Share Their Idea Pins
33
Shareable Game Streaming Subscriptions
Microsoft Announced a Family Plan for Xbox Game Pass
32
Connected Metaverse Initiatives
The Founder of MetaMask Launched 'MetaMetaverse' to Connect Worlds
31
In-Car Media Streaming Devices
Spotify is Updating Its 'Car View' to 'Car Mode' with New Features
30
Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System
29
Recipe Sharing Platforms
Instacart Now Allows Content Creators to Connect Ingredients to Recipes
28
Gender Inclusive Gaming Mentorships
Microsoft Has Launched a 'Women in Gaming' Mentorship Program
27
Sponsored Esports Events
Coca-Cola and Riot Games Debuted a Special Esports League for 'Wild Rift'
26
Silent Messaging Applications
Meta Launched Two New Message Types to its Messenger Application
25
Social Media Shopping Features
Twitter Announces Launch of New E-Commerce Feature, Twitter Shops
24
Returning Digital Marketplaces
LimeWire is Re-Launching as an NFT and Cryptocurrency Marketplace
23
Mobile Lapel Microphones
Razer's 'Seiren BT' Captures Clear Voice Tones While on the Go
22
Hybrid Music Distribution Platforms
TikTok Launches New SoundOn Platform for Musicians
21
Blockchain-Based Streaming Platforms
'Verasity' and 'Axie Infinity' Will Reward Verified Viewers
20
NFT-Based Music Platforms
'Squad of Knights' from Illmind is an NFT-Powered Music Production Space
19
Link In Bio Tools
Shopify Joins the "Link in Bio" Market With New Linkpop Tool
18
Cartoonish Video Calling Features
Zoom's Avatars Feature Lets Users Become a Cartoon Animal
17
Celebrity-Made Metaverse Experiences
The 'House Party' Game Partnered with 'Doja Cat' on Content
16
Streaming Service Updates
Netflix's Updates Enocurage Shared Users to Register Their Own Accounts
15
Metaverse User Support Companies
Helpshift Launched 'Metashift' to Target Customer Service in VR
14
Information-Assessing Features
Google Updated its Search Engine with a 'Highly Cited' Label
13
Social Media Parental Tools
Meta Launches 'Family Center' Hub to Protect Children on Instagram
12
Workspace Analytics Features
LinkedIn is Introducing Two New Features for Professionals
11
Regency Gin Campaigns
Tanqueray and Bridgerton Invite Fans to "Make It T-time"
10
Premium Anime Streaming Services
Crunchyroll is Replacing Its Ad-Supported Tier with 'Samplers'
9
Co-Viewing Sports Apps
ESPN Integrates Apple's SharePlay Tech, Allowing Users to Co-Watch Sports
8
Intuitive Newsletter Reading Apps
Substack Launches Its Own iOS Reading App Called Substack Reader
7
Radio-Style Chat Services
Amazon's New Amp App Lets Users Become At-Home Radio DJs
6
Emoji-Based Messenger Features
WhatsApp Now Supports Emoji Reactions in its Android App Beta
5
Cross-Platform Mobile Emojis
Google Messages Now Has Official iOS-Supported Reaction Emojis
4
Ad-Supported Streaming Services
YouTube is Adding Television Shows to its YouTube TV Application
3
Digital Resolution-Upscaling Features
AMD Released its 'FSR 2.0' In-Driver Upscaling Technology
2
Data-Protecting Browser Apps
Meta Released 'Code Verify' to Protect Private WhatsApp Conversations
1
Free Video Library Features
TikTok's Library Feature Allows for GIPHY Clips to Be Used in Videos
Related Ideas
Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Social Podcast Exploration Platforms
'Podiscover' Helps Listeners Find Their Next Favorite Show
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Next-Gen Diamond Jewelry
MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Tech-Enhanced Beaded Bracelets
Soulstones Help People Make Connections and Memories
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Expressive Body Jewelry Collections
Spencer's Collaborated with Gen Z TikTok Star Kayla Malecc
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Outdoor Label-Created Jewelry
The North Face and Maria Black Unveil a Jewelry Capsule
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Lab-Grown Traditional Jewelry
Pandora Releases the Affordable Lab-Grown Diamonds Collection
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content