From empowering jewelry collaborations to radio-style chat services, the April 2022 social media trends underscore how brands are reaching key demographics through various platforms.
Future social media trends are predicated on technology and the way we communicate. With that in mind, jewelry collaborations – or social media teams or brand ambassadors – targeting Millennials have mushroomed thanks to Instagram's Stories platform. Likewise, Facebook's ongoing efforts to users make it a true social networking experience (as opposed to its original purpose as a place where people shared what they're eating/what they just bought) have also played a large role in social media trends. At the same time, radio-style chat services continue to grow their popularity, solving the problem of how to keep users engaged with content across the web and find new audiences.
In conclusion, while there are still go-to platforms like Facebook and Instagram, the concept of a "network" has expanded greatly to encompass different styles of online communication.
Top 55 Social Media Trends in April
From Empowering Jewelry Collabs to Radio-Style Chat Services:
Grace Mahas — Apr 4, 2022 — Social Media
55
Food-Focused Metaverse Platforms
OneRare Launched the 'Foodverse' to Bridge the Web3 Gap
54
Community-Driven NFT Games
'SkyVerse' is an Open World Online Game Based on Blockchain
53
Social To-Do List Apps
Meta's NPE Team Has Launched a New Social Tasking App Called 'Move'
52
Online Streaming Lighting Accessories
Razer's 'Key Light Chroma' Delivers Professional Lighting
51
Celebratory NFT Collections
'Eckhaus Latta' Launched the EL10 collection of 3D Fashion NFTs
50
Value-Focused Gaming Services
Sony Unveiled Two New Tiers of 'PlayStation Plus' for Subscribers
49
Social Media Creator Hubs
Instagram Launches New Educational Feature Called Creator Labs
48
Professional Podcast Platforms
LinkedIn's Newest Pilot Delivers Professional-Targeted Podcasts
47
British Cultural Packaging
Knoll Packaging Debuted the 'Brilliantly British' Gamified Calendar
46
Wearable Metaverse Initiatives
Snap Has Purchased NextMind to Improve Its 'Spectacles' AR Glasses
45
Educational Baking Platforms
Fleischmann's Launches Social Baking Site For Canadians, BakeGood.ca
44
Empowering Jewelry Collabs
The ears.lips.face. Jewelry Collab is Exclusive to the NTWRK App
43
Blockchain-Based Gaming Platforms
'Block Born' Will Be a Community for Web3 and Gaming Enthusiasts
42
Browser-Based Metaverse Applications
Topia.io is a Social Experience Platform for Web3
41
Social Media Usage Logs
TikTok is Releasing a 'Watch History' Feature to Help Users Find Videos
40
Consumer-Collaborated NFTs
The fRiENDSiES NFTs by FriendsWithYou are Interactive and One-of-a-Kind
39
NFT-Integrated Creator Apps
Adobe's 'Behance' Now Supports the Polygon Cryptocurrency Platform
38
World Landmark AR Overlays
Snap Inc. Announces the Launch of 'Custom Landmarkers'
37
All-in-One Audio Controllers
The Razer Audio Mixer Lets Streamers Quickly Adjust Audio Channels
36
Lunar NFT Collections
Jeff Koons Created the 'Moon Phases' Collection of Space-Themed NFTs
35
NFT-Integrated Social Medias
Instagram Will Soon Include NFT Integrations and Minting Capabilities
34
Watermarked Media Sharing Tools
Pinterest Now Lets Users Download and Share Their Idea Pins
33
Shareable Game Streaming Subscriptions
Microsoft Announced a Family Plan for Xbox Game Pass
32
Connected Metaverse Initiatives
The Founder of MetaMask Launched 'MetaMetaverse' to Connect Worlds
31
In-Car Media Streaming Devices
Spotify is Updating Its 'Car View' to 'Car Mode' with New Features
30
Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System
29
Recipe Sharing Platforms
Instacart Now Allows Content Creators to Connect Ingredients to Recipes
28
Gender Inclusive Gaming Mentorships
Microsoft Has Launched a 'Women in Gaming' Mentorship Program
27
Sponsored Esports Events
Coca-Cola and Riot Games Debuted a Special Esports League for 'Wild Rift'
26
Silent Messaging Applications
Meta Launched Two New Message Types to its Messenger Application
25
Social Media Shopping Features
Twitter Announces Launch of New E-Commerce Feature, Twitter Shops
24
Returning Digital Marketplaces
LimeWire is Re-Launching as an NFT and Cryptocurrency Marketplace
23
Mobile Lapel Microphones
Razer's 'Seiren BT' Captures Clear Voice Tones While on the Go
22
Hybrid Music Distribution Platforms
TikTok Launches New SoundOn Platform for Musicians
21
Blockchain-Based Streaming Platforms
'Verasity' and 'Axie Infinity' Will Reward Verified Viewers
20
NFT-Based Music Platforms
'Squad of Knights' from Illmind is an NFT-Powered Music Production Space
19
Link In Bio Tools
Shopify Joins the "Link in Bio" Market With New Linkpop Tool
18
Cartoonish Video Calling Features
Zoom's Avatars Feature Lets Users Become a Cartoon Animal
17
Celebrity-Made Metaverse Experiences
The 'House Party' Game Partnered with 'Doja Cat' on Content
16
Streaming Service Updates
Netflix's Updates Enocurage Shared Users to Register Their Own Accounts
15
Metaverse User Support Companies
Helpshift Launched 'Metashift' to Target Customer Service in VR
14
Information-Assessing Features
Google Updated its Search Engine with a 'Highly Cited' Label
13
Social Media Parental Tools
Meta Launches 'Family Center' Hub to Protect Children on Instagram
12
Workspace Analytics Features
LinkedIn is Introducing Two New Features for Professionals
11
Regency Gin Campaigns
Tanqueray and Bridgerton Invite Fans to "Make It T-time"
10
Premium Anime Streaming Services
Crunchyroll is Replacing Its Ad-Supported Tier with 'Samplers'
9
Co-Viewing Sports Apps
ESPN Integrates Apple's SharePlay Tech, Allowing Users to Co-Watch Sports
8
Intuitive Newsletter Reading Apps
Substack Launches Its Own iOS Reading App Called Substack Reader
7
Radio-Style Chat Services
Amazon's New Amp App Lets Users Become At-Home Radio DJs
6
Emoji-Based Messenger Features
WhatsApp Now Supports Emoji Reactions in its Android App Beta
5
Cross-Platform Mobile Emojis
Google Messages Now Has Official iOS-Supported Reaction Emojis
4
Ad-Supported Streaming Services
YouTube is Adding Television Shows to its YouTube TV Application
3
Digital Resolution-Upscaling Features
AMD Released its 'FSR 2.0' In-Driver Upscaling Technology
2
Data-Protecting Browser Apps
Meta Released 'Code Verify' to Protect Private WhatsApp Conversations
1
Free Video Library Features
TikTok's Library Feature Allows for GIPHY Clips to Be Used in Videos
Related Ideas
Jewelry Retail Technolgies
A.JAFFE Launched Its AI Custom Jewelry Renderings for Retail Partners
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Festive Jewelry Lines
Pandora Introduces its 'Holiday 2025 Collection'
Expressive Charm Jewelry
Styled by Katseye Celebrates Individuality Through Pandora Charms
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Vibrant High-End Jewelry Collections
Stephen Silver Fine Jewelry Debuts Its Spring/summer Capsule
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Luxury Jewelry Collection Expansions
Prada’s Couleur Vivante Collection Shines in a New Campaign
Timeless Nature-Inspired Jewelry Capsules
Pandora Unveils its 2025 'Summer Collection'
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
AI-Matched Creator Partnerships
YouTube Creator Partnerships Links Brands & Creators with Gemini
Sci-Fi Series Jewelry Collabs
Pandora x Stranger Things Features Distinct Motifs from the Show
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Musician-Starring Jewelry Capsules
Tyla Sports the New PandoraTalisman Collection in a New Ad
Bespoke Lab-Grown Diamond Jewelry
Pandora Adorns Fashion Awards Guests in Custom Creations
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Nature-Themed Jewelry Releases
Pandora's New Collection Arrives in Time for Summer
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
In-Person Connection Apps
Court is an Empowering New Social App Without Messaging or Swiping
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Digital Fan Engagement Platforms
Fambase's Platform is an Alternative to Traditional Social Media
Gen Z-Coded Design Platforms
Canva Chronically Online Gives a Classic Interface More Personality
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Influencer-Focused App Development Platforms
Wavemaker Debuts a Mobile App Development Platform
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Singles Jewelry Collections
Tinder x Ian Charms' Collab Dropped for Uncuffing Season
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
AI-Driven Social Networks
With SocialAI, Users Can Create Their Own AI-Powered Social Experiences
Playful Holiday Jewelry Campaigns
Zales Ran the Decorating Season Campaign During the Holidays
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Digital Journaling Platforms
Moments Helps Users Reflect, Track, and Journal for Personal Growth
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
International Jewelry-Focused Digital Marketplaces
Jeweler Collective Emphasizes Artistry
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Emotional Wellness Platforms
Jammy.chat Combines Music & Support For Personalized Mental Wellbeing
Women-Empowering Jewelry Collections
Zales, TOGETHXR, and Flau'jae Johnson Debut The Line Up
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Audience Growth Networks
Newsletter Radar by SparkLoop Matches Creators To Grow Together
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Tattoo Design Platforms
Koi Lets Users Discover, Create, and Share Tattoo Designs Easily
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Social Music Platforms
MeloDay Connects Music Lovers Through Interactive Discovery and Sharing
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Virtual Styling Tools
Alta Partners with Public School for Embedded Avatar Try-Ons
Creative Community Platforms
Folks Creates A Space For Product Makers To Share Ideas And Connect
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Book Discovery Platforms
Book Chat Noir Connects Readers Through Recommendations And Community
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Intentional Messaging Platforms
PenPal Hub Connects Through Mindset-Based Meaningful Conversations
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Ready-to-Buy Customer Tools
7eads Identifies Ready-to-Buy Customers on Social Media
Mood-Driven Discovery Platforms
Jammy Chat Aligns Content and Music with a User's Emotional State
Jewelry Brand-Supported Basketball Teams
Peoples Jewellers is Supporting the Toronto Raptors
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Distinctive Asia-Focused Platforms
Feature.Asia Notes Asia's Professional & Cultural Innovators
Influencer Collaboration Networks
Megaboarding Connects Brands And Influencers For Collaborations