Netflix is currently testing a feature in Chile, Costa Rica, and Peru that prompts users who use a shared Netflix account to register for their own account. Currently, most users on the streaming platform share their accounts with family and friends beyond their households. Netflix's newest update in these three countries has two main features that are meant to address this situation.
Firstly, when users sign-in to an account that is being used across multiple households, they will be prompted with a brief message asking them to register for their own account. Secondly, when these users do register for their own account, they will be able to transfer all of their previous watch data and profile data from the user profile they used on their previous shared account. This means the user will not lose personalized information, which many Netflix viewers are protective of.
To further increase the incentive for users to register their own accounts, Netflix is testing the 'Sub-Account' feature that allows users to create a personal account that is connected to a separate main account and only be charged a small fee of $2.99 USD, as opposed to the full subscription cost.
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What's Driving This Trend
- Personalized Streaming Accounts
- The trend of personalized streaming accounts is becoming more popular as seen in Netflix's new feature that encourages shared account users to register for their own account.
- Sub-account Feature
- The sub-account trend is on the rise as Netflix tests a feature that allows users to create their own account connected to a main account for a smaller fee.
- Data Transferability
- The trend of seamless data transferability is growing as Netflix's new feature allows users to transfer previous watch and profile data from a shared account to their own personal account.
Who This Affects Most
- Streaming Services
- The streaming service industry can innovate by implementing personalized account and sub-account features to appeal to users who share their accounts with others beyond their households.
- Data Management
- The data management industry can take advantage of the trend of seamless data transferability by developing more efficient and user-friendly data transfer tools and platforms.
- Online Payments
- The online payment industry can leverage the sub-account trend by creating more flexible and affordable payment options for users who want to create personalized accounts connected to a main account.
