From fashion shoes to gaming bundles, the April 2022 social good trends highlight the efforts by many brands to their part to support the victims of the war in Ukraine.
As news of the war in Ukraine has spread, several fashion brands have spoken out to condemn the conflict. For instance, the Hungarian fashion label Nanushka recently unveiled its Fall/Winter 2022 collection, along with its efforts to support the Ukrainian people via a partnership with the Hungarian Charity Service of the Order of Malta. Similarly, the luxury fashion brand Balenciaga dedicated its Autumn Winter 2022 to the ongoing climate crisis and the war in Ukraine with a show featuring a human-made blizzard within a cylindrical, glass-walled structure.
Beyond the fashion world, the April 2022 social good trends highlight other ways brands are speaking out. For instance, 'Humble Bundle,' the online games retailer that often donates its proceeds to charitable causes, has launched the 'Stand with Ukraine' games bundle to support the cause.
Top 35 Social Good Trends in April
From Global Crisis Fashion Shows to Humanitarian Game Bundles:
Katherine Pendrill — Apr 12, 2022 — Social Good
35
Water Crisis Color Campaigns
Pantone and charity: water Launch a Impactful Water Crisis Campaign
34
Global Crisis Fashion Shows
Balenciaga's Autumn Winter 2022 Range is Dedicated to Climate and War
33
Ukraine-Supporting Fashion Labels
Nanushka Announces Plans to Support the Ukraine During FW22 Show
32
Highly Personalized Retail Platforms
Macy's Launches New Brand Platform Called 'Own Your Style'
31
Water Awareness Artistic Collectibles
Amref Health Africa Debuts New Campaign for World Water Day
30
Inclusive Online Jewelry Labels
'Automic Gold' Places an Emphasis on Representation and Diversity
29
Fundraising Car Giveaways
'Omaze' is Giving a '2022 BMW M5 CS' to One Lucky Charity Donor
28
Charitable Coffee Blends
Caribou Coffee Honors First Roastmaster Amy Erickson with 'Amy's Blend'
27
Earth Month Reforestation Initiatives
WashBar Will Plant One Tree for Each Soap Bar Sold
26
Upcycled Plastic Eyewear
'Bottleyes' Upscales Used Plastic Bottles into Prescription Eyewear
25
Police Filming Awareness Campaigns
Get REAL Movement Debuts 'The Hoodie Cam' Campaign
24
Women Tattoo Artist Apprenticeships
Sailor Jerry Created the Women in Tattoo Apprentice Grant
23
Celebrational Branded Women's Initiatives
Truand Truand Continues its Women's Campaign
22
Anti-Stalking App Features
Tile Debuts 'Scan and Secure' Feature To Protect Users From Stalkers
21
Branded Women's Empowerment Ads
Lancôme Partners with Canadian Women’s Foundation in New Campaign
20
Digital Mobile Phone Cards
Truphone is Reducing Emissions With its 'Freedom for Free' Initiative
19
Eco-Friendly Chicken Nuggets
Impossible Foods' 'Wild Nuggies' are Animal-Friendly
18
Bioclimatic Peruvian Dormitories
The Santa Elena Residence Provides Safe Housing for Students
17
Humanitarian Game Bundles
All Proceeds from the 'Stand with Ukraine' Bundle are Going to Charity
16
Interview Prep Technologies
ENTITY Academy Now Offers Interview Prep Tech
15
Charitable Wine Campaigns
Noble Vines' 'Hunger Heroes' Campaign will Raise $150,000 for Children
14
Woodland Conservation Initiatives
Razer Has Expanded its #GoGreenWithRazer Conservation Goals
13
Accessible Healthy Food Initiatives
Revolution Foods Has Impacted 564 Cities and Towns
12
Charity-Supporting Game Bundles
itch.io's $10, 1,000-Game Bundle Supports Humanitarian Efforts
11
Charity-Supporting Gaming Initiatives
Riot Games Will Donate Proceeds from Its Games to Ukraine
10
Female Empowering Phone Cases
The Her Impact Matters Collection by Casetify Celebrates Women's Day
9
Automated Ocean-Cleaning Robots
IADYS's Jellyfishbot Collects Waste from the Surface of the Water
8
NFT Residency Programs
Carbon Neutral Marketplace 'Voice' Works Towards Digital Inclusion
7
Toronto Restoration Efforts
New Amex-Backed Grant Program Supports Local Restaurants in Toronto
6
Social Media Parental Tools
Meta Launches 'Family Center' Hub to Protect Children on Instagram
5
Humanitarian Relief Campaigns
Epic Games is Donating Fortnite Proceeds Until April 3rd to Ukraine
4
In-Game Sign Language Features
Forza Horizon 5 Added On-Screen Sign Language Accessibility Options
3
Accessibility-Focused Browser Updates
Microsoft's Edge Browser now Automatically Narrates Photos
2
Disability Awareness Campaigns
Easterseals Debuted the New Compelling 'That's My Easterseals' PSA
1
In-Store Fundraising Campaign
Big Lots Launched a Campaign to Benefit Children's Mental Health
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Fabulous Fashion Ad Campaigns
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Asian Culture-Inspired Fashion Lines
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Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Sophisticated Sustainable Fashion Collections
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Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Nigeria-Inspired Spring Fashion
NOCTA Presents its Distant Regards Collection for Spring
Versatile Menswear Capsules
Norse Project Debuts Its Second Instalment for Spring/Summer 2023
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Vegan Luxury Spring Collections
FREED Offers a Peak at Its Upcoming Spring 2024 Designs
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Embellished Cozy Premium Footwear
Chopova Lowena Presents the New SS24 Collection at LFW
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Collaborative Celebrity Denim Capsules
Khy's Drop 005 Brings an Assortment of Stylish Denim Pieces
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Opulent Spring-Centric Fashion
YSL Presents its Latest Collection for SS23 in Paris
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Artistic Ready-to-Wear Fashions
The Latest Louis Vuitton x Yayoi Kusama Collaboration is Spotted
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Ukranian Fashion Collections
Freedom Fashion Ukraine Showcases Designers at the Coterie Trade Show
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Logo-Centric Luxe Spring Fashion
Ferragamo Unveils its SS23 Designs During Milan Fashion Week
Spring Tonal Luxe Streetwear
A-COLD-WALL Presents its Latest Capsule for Pre-Spring 2023
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Tennis-Inspired Sportswear Lines
Sergio Tacchini's Spring/Summer 2023 Line is Sporty and Elegant
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Unisex Tailored Spring Fashion
Jil Sander Showcases the SS23 Capsule at Milan Fashion Week
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Dynamic Spring Luxe Fashion
Bottega Veneta Introduces its Latest Capsule for the SS23 Season
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Romantic Spring Luxe Fashion
Acne Studios Presents its New SS23 Capsule During PFW
Simplistic Spring-Ready Minimal Fashion
Uniqlo U Introduces its Latest Collection for SS23
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Inclusive Spring Luxe Fashion
KOCHÉ Delivers a New Mixed Capsule for the SS23 Season
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Heritage-Honoring Minimal Fashion
QASIMI Unveils its New Collection for the SS24 Season
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Lunar New Year-Inspired Sneakers
New Balance Debuts a Range of New Releases for Chinese New Year
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Refreshed Streetwear Collections
Billionaire Boys Club Goes Back to Its Roots for Spring 2023
Expansive Spring-Ready Skatewear
The Palace Spring 2024 Series is Full of Dynamic Silhouettes
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Winter-Ready Luxury Fashion
Louis Vuitton's Snow Capsule Readies for Pre-Spring 2023
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Holiday-Ready Winter Sports Fashion
Uniform Experiment and fragment design Boasts a Holiday Line
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Collaborative Bold Technical Streetwear
Supreme and The North Face Join Forces Once Again
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Sustainable Futuristic Fall Footwear
Ancuta Sarca Presents a New Dynamic Range for FW23
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
South Asian-Inspired Fashion
GmbH Launches its New GHAZAL Collection for the SS23 Season
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Rebellious Spring-Ready Fashion
Jekeun Presents its New Collection for the SS24 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Festival-Ready Spring Collections
Universal Works Joins K-Way on the New SS23 Festival Kit
Caribbean-Inspired Spring Fashion
WHO DECIDES WAR Delivers its Latest Capsule for SS23
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Cloud Technology-Inspired Fashion
AHLUWALIA Presents the Symphony Unlocked Capsule for FW23
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Art-Inspired NFT Shirts
Prada Delivers an Art-Themed Shirt for its 'Timecapsule NFT Collection'
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Vibrant Bold Collections
BruceGlen Debuts its Spring/Summer 2024 RTW Collection
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Dynamically Tailored Spring Fashion
LUAR Presents Its New Range of SS23 Designs on the Runway
Earth-Honoring Spring Fashion
BOTTER Presents its New Collection for the SS23 Season
Ukrainian Womenswear Label
CULTNAKED Launched an Online-exclusive Bronze Colorway in the Killa Set
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
School-Influenced Spring Fashion
TOMBOGO's For The Truant & The Fluent Series Readies for SS23
Sustainable Debut Runway Shows
BASICKS Presents its New Designs at a Distribution Center
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Middle Eastern-Inspired Fall Fashion
Universal Works Presents the ACT II Collection for FW23
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Bird-Inspired Spring Fashion
3.PARADIS Unveils New Womenswear During its SS23 Show
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Earth Month Skincare Projects
Orpheus Skin Partners with The Green Project for Eco Initiative
Metamorphosing Fall-Ready Fashion
DZHUS Presents its New Seasonal Transit Collection
Evolution-Challenging Spring Fashion
Advisry's Masculin Feminin Capsule Debuts Womenswear
Humanity-Exploring Fall Fashion Capsules
XANDER ZHOU Presents STREET CORNER 3.0 For FW23