Love and marriage — they go together like a horse and carriage, and the April 2017 romance trends show that marriage indeed remains a way to bridle love for life, just like a wild stallion tamed and pulling a cart. Though much has been made of the changes in modern romance, with apps and online exchanges becoming the latter day version of Victorian courtship, the traditional institution of marriage seems primed to dominate in the month of April (fittingly so, considering the fecund metaphorical promise of a new spring.)
Though marriage is among the most deeply traditional institutions still regularly practiced by younger generations, even wedding icons aren't immune to modernization. Vrai & Oro, a jewelry company, has recently opened its Vrai & Oro Weddings line (shortened to the cleverly acronymic VOW) with a series of rings made from lab-grown diamonds.
Top 25 Romance Concepts in April
25
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
24
Alternative Engagement Ring Retailers
Tomfoolery London Specializes in Non-Traditional Rings
23
Paparazzi Proposal Services
Paparazzi Proposals Captures Romantic Engagements with Candid Shots
22
Branded Engagement Experiences
Disney's Fairy Tale Service Helps Visitors Create Lasting Memories
21
Wedding Proposal Bath Bombs
Pearl Bath Bombs Dissolve to Reveal an Engagement Ring
20
Romantic Wisdom Tooth Rings
This Couple Celebrated Their Engagement in an Unconventional Way
19
Lab-Grown Engagement Rings
'Vrai & Oro Weddings' Offers Rings with Lab-Grown Diamonds
18
Shared Video-Viewing Apps
'UpTime' Helps People Watch YouTube Videos with Friends
17
Sentimental Disney Proposals
This Beauty and the Beast Proposal Took Place at a Rustic Library
16
Comic Fan Engagement Portraits
Megan Moura Captures This Comic Book Store Engagement Series
15
User-Scoring Dating Apps
The 'EVE' Mobile Dating App Rewards Male Users for Being Genuine
14
Touch-Sending Smart Bracelets
The 'HEY' Bracelet Wearable Sends and Receives Affectionate Touches
13
Faux Companion Photoshoot Services
Real Appeal's Rental Friends Let You Show Off on Social Media
12
Gamified Dating Apps
The Splish Dating App Makes Users Complete Quizzes to Get Matches
11
Vegan Dating Apps
'Veg' is a Tinder-Style App for Vegetarians and Vegans
10
Train Station Bulletin Proposals
This Proposal was Posted in a Glasgow Train Station
9
Natural Phenomenon Proposals
This Northern Lights Marriage Proposal Celebrates Nature's Beauty
8
Jean-Inspired Condoms
The 'Durex Jeans' Line Has Sleek Packaging to Slide into Pockets with Ease
7
Fitness-Focused Dating Apps
The Lime Dating App Counts Steps When Making Matches
6
Chip Bouquet Proposals
This Hockey Game Proposal Was Executed Using Doritos Ketchup Roses
5
Hidden Message Lollipops
These Valentine's Day Lollipops from Dylan's Candy Bar Reveal Sweet Notes
4
Fitness Flash Mob Proposals
This Sentimental LGBT Proposal Took Place at a Local Gym
3
Broadway Musical Marriage Proposals
This Marriage Proposal is an Adaptation of a Hamilton Song
2
Carnal Cleaning Ads
The Mr. Clean Super Bowl Ad Turns the Spokesman into a Sexy Figure
1
Click-Friendly Romance Apps
Tinder Online Brings Swipe-Based Dating to Desktop Computers
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Carrot-Shaped Engagement Rings
Aldi's Mascots Inspired Carrot Gold Engagement Rings
Ring-Shaped Fragrance Bottles
Vera Wang Love's Romantic, Feminine Notes Match Its Packaging
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Italian Board Game-Inspired Pens
Montegrappa Spotlighted the Love Edition Pen for V-Day
Personalized Pet-Inspired Handbags
Marc Jacobs Introduces the 'Bark Jacobs' Experience
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Conversation Candy Jewelry
The Zales x Sweethearts Collection Makes an Iconic Treat Wearable
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Luxury Jewelry Collection Expansions
Prada’s Couleur Vivante Collection Shines in a New Campaign
Luxe Horse-Themed Coffee Kits
The Hermès x Bialetti: Year of the Horse Concept is Whimsical
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Lovey-Dovey QSR Milkshakes
The Shake Shack True Love Shake is Launching with Promotions
Anti-Romantic Shrine Activations
Tinder Presents a Breakup Shrine in Tokyo
Spooky Dating-Inspired Candies
Sweethearts Launched Ghosted Sweethearts for Halloween
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Donut Hole Ring Boxes
Dunkin' is Celebrating National Proposal Day with "I Dough” Ring Boxes
Song-Inspired Rose Varieties
April & Ashley Introduce The Most Beautiful™ Rose
Inclusive Valentine's Treat Ranges
The Hershey Valentine's Day Lineup Has Gifts for All
Curated V-Day Jewelry Assortments
Ecksand Launches 'Caught in the Act of Self-Love'
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Desert Diamonds-Inspired Bridal Campaigns
De Beers Group Puts Desert Diamonds in the Spotlight
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Luxurious TV Show-Inspired Jewelry
Pandora Debuts Rules to Love By, in Partnership with Bridgerton
Dog-Focused Retail Experiences
Le Bon Marché Rive Gauche is Running 'I Love You Like a Dog!'
Youthfully Elegant Spring Capsules
Roger Vivier Unveiled its Parisian-Centric SS26 Campaign
Fashionable Valentine's Day Collections
AKIRA's Valentine's Day Collection is Stylish and Chic
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Romance Novel-Inspired Chocolates
Maeve's Chocolate Romance Collection Poke Fun at Clichés
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Romantic Capsule Collections
Honey Boutique Launched a Fluid, Feminine 'Hopeless Romantic' Edit
Educational Valentine's Campaigns
No More’s 'Language of Love' Campaign Exposes Coercive Control
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Romance Series Bodycare Collabs
Dove x Bridgerton Drop a Royal-Inspired Limited-Edition Collection
Intimate Spring Fashion
The Louis Vuitton Spring/summer 2026 Collection Explores Privacy as Luxury
Lunar Festivity Fragrance Collections
The Scentbird Year of the Horse Capsule Has Rugged Scents
Curated Summer Bridal Collections
Reformation’s Bridal Atelier Collection Channels Romance
Experiential Wedding Registry Gifts
Tinggly and The Knot Share Experiential Wedding Registry Gifts
Branded Wedding-Themed Gifting Suites
Street Grandma Featured UGG in Her Collection 8 Campaign
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Fragrance House Parties
Valentino Beauty Hosts Born in Roma Purple Melancholia Launch
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Vegas-Themed Wedding Packages
Say ‘I Do’ with Taco Bell’s Ultimate Vegas Wedding Experience
Pre-Fall Romantic Luxe Outerwear
Moncler Presents London, A Love Affair for Pre-Fall 2025
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Disco-Glamour Beauty Collections
Studio 54 Inspired Valentino Beauty's Rendez-Vous Ivory Range
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Curated High-End V-Day Collections
Cartier’s 2025 Valentine’s Day Gift Selection Was Stunning
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Gilded Valentine's Day Smartphones
These Caviar iPhone 16 Pro Smartphones Come in Three Styles
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Romantic Gourmand Scents
Ariana Grande is Expanding Her Successful LOVENOTES Fragrance Line
Limited-Edition Spring Shoe Capsules
J.McLaughlin Has Joined Forces with Frances Valentine
Vintage-Inspired Valentine's Fashions
The imogene + willie love is everything Collection is Retro
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Valentine's Day Transit Activations
Skip Gives Toronto Commuters Free Union Station Flowers
Modern Matchmaking Platforms
Marriage Mate Redefines Shaadi And Matrimony For Gen Z Connections
Singles Jewelry Collections
Tinder x Ian Charms' Collab Dropped for Uncuffing Season
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Stranger Wedding Marketplaces
Invitin Lets Couples Sell Wedding Invitations to Vetted Strangers
AI-Powered Wedding Planning Experiences
Make It Yours by The Knot Recommends Vendors with AI
Luxury Bridal Designer Partnerships
David's Bridal Partners with Luxury Designer Marchesa
Valentine's Day-Themed Drinkware
Thyme&Table Debuts Valentine's Day-Themed Home Goods in 2026
Bridal Shoe Collections
Valentina Rangoni to Debut a Collection Inspired by Her Own Tuscan Wedding
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Custom Bridal Jewelry
Pokémon Wedding and Engagement Rings Allow Personalized Character Engravings
AI-Powered Romantic Chemistry Predictors
Xdate Presents the AI-Powered Chemistry Predictor
Dumpling-Inspired Valentine’s Day Promotions
P.F. Chang’s Enhances the Romantic Experience
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Film-Inspired Hotel Offerings
Shangri-La Toronto Indulges Guests with the Eat, Play, Love Campaign
Couples Activity Planners
Dates A-Z Suggests Creative Date Ideas and Challenges for Couples
Cannabis Wedding Initiatives
Ivy Hall Hosts the 'Weed Love to Marry You' Initiative
Romance Communication Assistants
Poised Cupid Edition Offers AI Support For Dating Confidence
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
AI Wedding Planners
Lovers AI Offers AI-Powered Wedding Design And Vendor Management Solutions
Braided Cord Bracelet Collections
KIMITAKE Debuted Three New Designs Ahead of V-Day
Relationship-Inspired Cheese Boards
Crave Brothers' Valentine's Spreads Take After Stages of Love
Women's Evenings Wear Collections
Mars the Label Has Released Its Love Letters Collection
Romantic Delivery Service Bouquets
Deliveroo New Arrangements Collection Reflects Modern Romance
Western-Inspired Ethical Fashion Capsules
Amor & Rosas Presented the Intricate Western Collection
Relationship Engagement Platforms
PartnerSheep Helps Couples Connect Through Games And Quizzes
Love-Themed Hotel Experiences
Hotel X Toronto Debuts Sweethearts Retreat & Celebrate Love Packages
Tarot-Inspired Floral Bouquets
UrbanStems Unveiled its 'Flowerlore Collection' for Halloween
Personalized AI Red Envelopes
YouCam Perfect App Users Can Now Create Custom Red Envelope Designs
Gifting-Focused Donut Ranges
The Krispy Kreme Valentine’s Day Collection is Arriving February 3
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Real-Life Romance Stories
K-Y Partnered with Christina Lauren on an Original Story, The Homecoming
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Pet-Specific Wedding Apparel
Chewy's Frisco Brand Launches a Wedding Collection for Pets
AI-Guided Relationship Apps
Caveman to Casanova Uses AI Companion to Improve Couples Engagement
Poet-Driven Valentine's Day Campaigns
UrbanStems Partners with JB Copeland for V-Day
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Engagement Ring Claw Games
Dave & Buster's is Making Memorable Engagement Moments for Valentine's
Love-Inspired Bridal Couture Presentations
Stéphane Rolland Presented the Love for Peace Capsule
K-Drama Bakery Promotions
The Rakuten Viki x TOUS les JOURS Promotion is Here for Valentine's Day
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
English Countryside Retreats
Pitchup Offers Accommodations Inspired by the World of Austen Novels
Spring-Inspired Hotel Offerings
The Four Seasons Hotel Toronto Features a Curated Springtime Stay
V-Day Breakfast-In-Bed Bundles
UrbanStems and H&H Bagels Delivered the Breakfast in Bed Bundle
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Smartphone-Focused Portrait Gallery Activations
Vivo Debuts the VLOVE Portrait Gallery in Bangkok
Intimate Couple Commitment Systems
The Love Monitor System Enhances Peace of Mind Amongst Partners
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Unique Hotel Wedding Packages
Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences
Romantic Seasonal Sneaker Ranges
The Converse Chucks in Love Range Celebrates Valentine's Day
Luxurious Romantic Resort Collections
The Valentino Resort 2026 Spotlights the Nocturne Collection
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Wedding Time Capsules
Relive Wedding Memories Over Time With PostToForever
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Gothic Romance Film-Inspired Stationary
Open Sea Design Co. Taps THE BRIDE! for Inspiration
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Couple's Card Games
Ours Cards Creates Personalized Games to Deepen Your Connection
Romantic Couples Advent Calendars
The WeVibe Advent Calendars Come in 12 and 24 Day Options
Digital Relationship Scrapbooks
Love by Notes Lets Couples Write Love Letters And Preserve Moments
Value-Driven Updated Wedding Programs
Indochino Expands Its Convenience-Focused Service in 2026
Newlywed Registry Bundles
Tesco Unveils Wedding Registry Bundles with an Assortment of Essentials
Romantic Regional Cheese Gifts
Wisconsin Cheese Wedges of Love are Here for Valentine's Day
Couples-Focused Themed Card Decks
Partners are Human Boasts Guided Activities for Couples