The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of technology.
When it comes to their health, Boomers are investing in their well-being with hyper-targeted products like multivitamins, collagen supplements and functional foods to support good gut health, as well as wearables that can seamlessly be integrated into their daily lives.
Driven by a desire to support and bond with their peers, many Baby Boomers are finding or creating communities centered on a shared sense of nostalgia, adventure or entrepreneurialism.
For a better understanding of the Boomer demographic in the year ahead, check out Trend Hunter's 2020 Trend Report.
Top 45 Boomer Trends in 2019
From Post-Menopause Multivitamins to Nostalgic Festival Boxes:
Laura McQuarrie — Jan 25, 2020 — Life-Stages
45
In-Home Medication Managers
Hero is a High-Tech Solution for Precision in Medication
44
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
43
Ergonomic Sofa Accessories
Stander's Couch Cane Ensures Accessibility and Support for Users
42
Old Gen Fashion Lookbooks
FACCIES' Fall/Winter 2019 Embraces the Details of Wild West Fashion
41
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
40
Safety-Focused Home Improvement Kits
Stander's Home Modification Kit Addresses Fall Prevention
39
Post-Menopause Multivitamins
Ritual's Multivitamin for Women 50+ Supports Healthy Aging
38
Efficient Window-Cleaning Robots
The Mamibot Iglassbot is Quite Easy and Convenient to Use
37
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
36
Automatic Daily Shower Cleaners
Scrubbing Bubbles Offers a Quick & Efficient Solution to Cleaning
35
Luxurious Retirement Experiences
Ventana by Buckner is Set to Open Its Doors in Summer of 2019
34
Longevity-Focused NAD+ Supplements
Basis by Elysium is a Vegan Product That Promotes Healthy Aging
33
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
32
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
31
Heart Health Wearables
Onrom Healthcare's HeartGuide is a Wearable Blood Pressure Monitor
30
Senior Companionship Dog Dates
Pedigree’s Dog Dates Pairs the Elderly with Canine Friends
29
Design-Forward Non-Slip Flooring
PORCELANOSA Offers a Wide Selection of Anti-Slip Ceramic Tiles
28
Supportive Bariatric Chairs
The Titan Plus+ 901-30 Delivers Appropriate Lumbar Support
27
Thin Hair-Combating Treatments
Nioxin's Hair System Kit No.3 Removes Follicle-Clogging Sebum
26
Restorative Collagen Supplements
Sproos Marine Collagen is Made with Wild-Caught, Atlantic Fish
25
Senior Entrepreneur-Focused Communities
The Senior Entrepreneurs Group Has Over 945 Members
24
Modular Grab Bar Accessories
Stander's Security Pole & Curve Grab Bar Boasts Easy Installation
23
Nostalgic Festival Boxes
This Limited-Edition Box Set Celebrates the 50th Anniversary of Woodstock
22
Language-Based Accessibility-Focused Campaigns
Alcon Spotlights Its Multifocal Contact Lenses
21
Anxiety-Fighting Sensation-Emitting Armbands
A USC Professor Develops a Wearable Therapeutic Tool
20
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
19
Healthy Gut-Friendly Granola
Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
18
Entrepreneurial Networking Events
Bay Area Residents Can Take Part in These Boomer-Focused Events
17
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
16
Typewriter Repair Businesses
Philly Typewriter is a Boomer-Owned Business That is High in Demand
15
Boomer-Backed Lifestyle Coaching
Linda Clay Began Her Business in Her 60s After She Was Laid Off
14
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
13
Heartwarming Sweater Commercials
Gap Launched 'The Hoodie' Campaign Just in Time for the Holidays
12
Fast-Charging Mobility Scooters
Daymak's Boomerbeast 2 Recharges in Just 20 Minutes
11
Reclining Luxury Massage Chairs
HOMCOM's Chair Offering is Multi-Functional and Supportive
10
Budding Boomer Ghostwriters
Judy Katz's Retirement Has Been Translated to a Successful Ghostwriter
9
Boomer Gig Economy Programs
BoomersPlus Pairs Retirees with Businesses Looking to Hire
8
Self-Locking Safety Seating
LPA's Metal Thera-Glide® Chair Ensures Ample Support
7
Heart-Centric Premium Health Supplements
Healthy Directions' New Product Promotes Healthy Aging
6
Educational Retirement Opportunities
Lasell Village Requires You to Take 450 Hours of Classes
5
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
4
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
3
Playful Pension Campaigns
Forsman & Bodenfors Tackles the Question of Mona Lisa’s Smile
2
Chore Payment Taxi Apps
The ŠKoda Parent Taxi App Charges Kids for Drives in Chores
1
Letter Carrier-Focused Retirement Communities
Nalcrest is a Central Florida Retirement Community
Related Ideas
Printed Collagen Supplements
Nourished's Collagen Stacks Layer High-Impact Ingredients
Astrology-Inspired Tea Collections
Magic Hour Boasts a Wide Range of Premium Functional Teas
Friend-Founded Home Decor Lines
Nook Theory is an Affordable and Quality Home Decor Brand
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
80s-Inspired Tanning Gels
The Orange Gelèe Revival Project is Bringing Back a Beloved Tanning Gel
Personalized Nutrition Memberships
Zoe Helps People Eat in a Way That Makes Them Feel Better
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Snackable Prenatal Supplements
Tend is a Real-Food Prenatal Supplement, Delivering Strong Benefits
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Probiotic Hydration Multipliers
Blume Launched its SuperBelly Product on February 15
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Functional Micronutrient Bites
Biogena Moments' Sweet, Savory & Spicy Snacks Boost Health & Beauty
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
All-Ages Functional Gummies
SmartyPants' Healthful Gummies Support Toddlers, Teens & More
Holistic Menopause Supplements
pH-D Holistic Menopause Support Features Sage, Rhubarb & Rhodiola
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Retinol Skincare Supplements
Vivid’s Retinol Soft Gels Nourish Skin from Within
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Synthetic-Free One Bite Multivitamins
GEM Updated the Look and Design of its Multivitamins
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Botanical Adaptogen CBD Supplements
FOCL CBD Wellness Products Enhance Mood, Sleep and More
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
3D-Printed Menopause Supplements
The Meno-Pause Stack Eases Symptoms in Gummy Form
Gen Z-Targeted Supplements
Blue Planet Supplements Support Vegan and Plant-Based Consumers
Modern Nutrient-Packed Tinctures
Apothékary Introduces Your Wildest Greens Tincture
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Revolutionary Cancer Lifestyle Platforms
MOJO Health Prioritizes Overall Healing and Resilience
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Empowering Menopause Platforms
Elektra Health Supports & Educates Women Experiencing Menopause
All-Natural Menopause Supplements
Feel Revived's Mushroom-Based Supplements Provide Symptom Relief
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Personalized Vitamin Packs
Vitamyna's Daily Vitamin Pack Builder Meets Individial Needs
Personalized Nutritional Platforms
Alyve Wellness Leverages AI for Custom-Tailored Supplements
Vitamin-Rich Refreshment Products
VUE Supplement Products Have Multi-Active Ingredients
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Scientifically-Backed Longevity Supplements
AX3 is Made from Bio-Pure Astaxanthin
TCM-Inspired Hair Vitamins
This Hair Growth Vitamins Kit for Women Addresses Root Causes
Brain-Boosting Drink Mixes
'Make Time' Creates Simple Wellness Products for Busy Women
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Comprehensive Women's Supplement Systems
Revivele Recently Introduced Essentials by Revivele
Child-Focused Gut Health Start-Ups
Alba Health is Helping Parents Raise a Healthier Generation
Vision Support Dietary Supplements
Rise-N-Shine Vision Vitamins Includes Vitamin A and Lutein
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Science-Led Menopause Probiotics
The Better Gut Addresses Peri/Menopause Symptoms Via the Gut
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Female-Focused Health Supplements
Vitl Debuts the New 'Women’s Health Range' to Balance Hormones
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Women's Life Stage Supplements
her life STAGES Offer Support from Menstruation to Postmenopause
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Pod-Based Supplements
Superblends by Blueshift Revolutionizes Drinkable Supplements
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Oral Supplement Strips
NuTraditions' Functional Strips Support Calm, Focus & More
Mood-Enhancing Supplements
The Synergy Company Launches Radiant Mood Supplement for Burnout
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Athlete-Approved Superfood Supplements
Happy Viking is a Nutrition Brand Created by Venus Williams
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Biotech Longevity Memberships
Tally Health Members Get Biological Age Tests Every Three Months
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Senior-Friendly Shopping Days
Walgreens Seniors Day Supports Safe & Supportive Shopping
Retrospective Lip Balm Collections
The 50th Anniversary Vault Collection Features Iconic Lip Balms
Women's Well-Being Supplements
MegaFood's Women's Ensemble Support Hormonal Balance & Mood
Certified Regenerative Supplements
Ancient Nutrition Has Triple-Certified Nutritional Supplements
Micronutrient Supplement Premixes
These SternVitamin Premixes Come in Three Varieties
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Women's Multivitamin Campaigns
MegaFood Announces New Campaign: Plant-Powered for the People
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
Targeted Women's Supplement Products
These Nature’s Bounty Supplements Support Women's Concerns
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
3-in-1 Health Supplements
Trilogy by Vibrant Health Contains Probiotics, Omega-3 & Multivitamins
Optimized Aging Supplements
Qualia Senolytic is a Two-Day Regimen Targeting "Zombie Cells"
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Womanly Wellness Multivitamins
Hyland’s Women’s Health Multivitamins Come in Three Options
Targeted Herb-Powered Supplements
The Garden of Life Herbals Collection Has Six Options
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Mental Wellness Dietary Supplements
These New GNC Preventive Nutrition Products are Supportive
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Perimenopause Hormone Kits
OOVA Launches First-of-its-Kind Estrogen Biomarker and App
Perimenopause Coaching Programs
Wingwoman Supports Millennials' Reproductive Health Journey
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Targeted Skincare Lines
Hēladerm Caters to Women in Their 40s and Beyond
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Wellness Juice Shots
Vitaminis Conveniently Support Gut Health & the Immune System
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Menopause-Supporting TCM Supplements
Sunrider's Dong Quai Empowers Women to Embrace Menopause
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Cost-Effective Supplement Expansions
The Doctors’ Preferred Supplements are Arriving at Meijer's
Filler-Free Women's Supplements
The Needed Women's Multi Features 23 Essential Nutrients
Patented Scientific Formula Supplements
These Sustained RX Dietary Supplements are Effective
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Nostalgic Wellness Supplements
BEAM x SunnyD Created a Limited-Edition Super Greens Flavor
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians