There is no doubt about it: Society loves the booty, and these 12 asstastic innovations prove it. This gallery will show you a range of bizarre, sexy and funny inventions and unique ideas that all have to do with the rump.
From butt cleavage fashion to fart pads, crack piercing spankvertising and more, it’s all here and it’s all about the behind!
Implications - Pop culture tends to romanticize and celebrate specific body parts, fueled largely by celebrities and our tabloid culture. The posterior has been the subject of several designs and innovations in every segment. Companies can take advantage of this opportunity by similarly highlighting the rump in cheeky ad campaigns.
31 Asstastic Innovations
From Butt Cleavage Fashion to Fart Pads & Faux Booty Cracks:
Shelby Lee Walsh — Jun 8, 2009 — Naughty
27
Butt Cleavage Fashion
Posterior-Revealing Lingerie
26
Georgio Armani's New Butt
David Beckham Underwear Model
25
Butt Crack Piercing
Barbells for Backs
24
Harry Potter Bares His Butt, Controversy Ensues
23
When Butt Implants Go Wrong
Woman Bummed After Surgery
22
Bra For Your Bum
Sweet Cheeks Works Like A Bra To Boost Rear
21
Assvertising Your Number
Che Magazine Ad
20
Faux Butt Cracks
Hussein Chalayan Creates a Plunging Dress for Fall 2009
19
Bubble Butt Undies (UPDATE)
The Flashback for Men
18
Buttless Pantyhose
American Apparel Teeters on the Edge of Stylish & Fashion Faux Pas
17
Bum Covers Hide Your Thongs
Hip-T
16
Butt Cleavage for Men
Rufskin Denim By Pouches and Coats
15
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
14
Billboard Assvertising
5 Examples
13
Embossed Bums
Ninette van Kamp's Jeweled Undies Put Glass on Your Asset
12
In-Store Butt-Cams
Scrutinize Your Own Rear View
11
Assvertising Denim
Zero Degree Slim Fit Jeans Imprint Your Skin
10
Celebrity Butt Plugs?
George W Tush
9
Spankvertising
Massad Magazine's Branded Butt Paddle Ad Campaign
8
Busts for Your Butt
The Bean Burrito Stool
7
Fart Pads
The Subtle Butt Gas Absorber
6
Assvertising Recycled Tissues
Silk Soft's Danish Guerrilla Campaign Is Pretty Crappy
5
Frozen Buttmobiles
The ‘Slicer' Is A Giant Ice Cube Tray That Turns Into Barrels of La
4
Consumer-Created Assvertising
Voyages Ad
3
Seat Lifts and Separates Bum Cheeks
Ayur Chair
2
Eco Butt Backpack
The Back Peach
1
Cheeky Eco Assvertising
WWF Flashes Asses to Reach the Masses
Related Ideas
AI-Generated Footwear Designs
PUMA Launches AI-Enhanced Inverse Sneaker Collection
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Rapper-Backed Apparel Lines
Austin Post Makes Its Paris Runway Debut With a Western-Inspired Label
Modular Butter-Inspired Sofas
The Butter Sofa Was Designed by Faye Toogood
Leather Taco Holsters
Taco Bell Introduces the Novelty Taco Bellt Holster with Venmo
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Tasselled Chain Clogs
Crocs x Pop Mart Skullpanda Adds Tassels Chains and 3d Charms to Clogs
Reinterpreted Disco Era Fashion
Rastah's Volume 13: Studio 54 Collection is Stunning and Chic
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
Nostalgic Jeans Collections
Alexis Ren x Abrand Bring Y2K Back With a Modern Twist
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Collaborative Cowboy Boots
Lucchese Bootmaker x Dallas Cowboys Launch a Unique Collection
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
Sleek Multifuntional Lifestyle Bags
two-point Introduces the BASK Bag with Various Functions
Food-Inspired Candle Collections
The Campbell's® Releases Its Report Alongside Cheeky Candles
AI-Powered Poop-Tracking Apps
TUSHY Launches Hindsight, the AI Poop Tracker Enabling Health Data
Statement Fur Boots
The Crocs × T-Pain Boots Revive Y2k Energy Through Fur-Lined Platforms
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Cheesy Snacking Trousers
Cheetos Pants Include Built-In Zones for Wiping Away Cheetle
Diner Culture Footwear
Denny's Introduces the Limited-Edition 'Sticky Kicks' Sneakers
Quilted Leather Novelty Diapers
Liquid Death Unveils the Pit Diaper to Wear During Concerts
Collaborative Fashion Puffy Boots
adidas and Moon Boot Work in Collaboration on the BOOST Sneaker
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Cow Print High-Top Shoes
adidas Releases a Cow-Printed Version of the Rasant Mid High-Top Sneaker
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Holiday Hosting Pants
Butterball and Hedley & Bennett Created Thanksgiving Hosting Pants
Menstrual Product-Celebrating Jeans
The U by Kotex MaxiMalism Jeans Combat Against Period Shame
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Fashion-Focused AI Applications
Aesthetic's FindGPT Provides a Link Between Inspiration & Commerce
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
BBQ-Themed Napkin-Made Outfits
Arby's Introduces the 13-Hour Drip Fit Made from Napkins
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Pastry-Inspired Clutches
Greggs Sausage Roll Clutch Brings Playful Twist to Fashion Accessories
Snack-Inspired Roll-Top Bags
The Cheez-It Snap'd Back Bag is a Limited-Edition Accessory
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Snack-Stashing Pullovers
The Pop-Tarts Crunchy Poppers Pullover Features Practical Pockets
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Cow Print Textural Footwear
CLOT x adidas Superstar Dres is Released in a Cow-Print Colorway
Textured Shell-Toe Shoes
TheCLOT x adidas Superstar Patchwork Brings an Artisanal Flair
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Beach-Inspired Phone Accessories
PopSockets x Electric Picks Collab on Jewelry-Like Accessories
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Snack-Inspired Basketball Apparel
Cheez-It® Collaborates with Rickea Jackson for 'Cheez-Fitz'
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Street-Food Stall Furniture Designs
Jhanyar Designs the New GaGeeNang Collection
Post-Surgery Undergarment Collections
Melanie Disalvo's nu:titty Offers Post-Mastectomy Lingerie
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Groundbreaking Swimwear Constructions
onewith is Fundamentally Reimagining Swimsuit Design
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Artist-Adorned Contemporary Fashion Capsules
The Stella McCartney x Jeff Koons Capsule is Chic
Nostalgic Y2K Denim Collections
Cheap Monday & SLAM JAM Just Released Their New Bootleg Collection
Bold Sneaker Design Concepts
Nothing CMF Fan-Made Modular Sneaker Pushes Creative Boundaries
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Streetwear Collab Stools
Bape and Saint Mxxxxxx Release a Fifth Collection with a Banknote Stool
Animated Butt-Shaped Mascots
Duluth Trading Company Has Introduced Max Gluteus
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Menstrual Discomfort Relief Belts
The Hottie Belt Wins the 2025 Rimowa Design Prize
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Superhero-Inspired Dramatic Boots
Bull Airs Introduces the New Yancy Street Stompers
Early 2000s Denim Collaborations
Bubly and Apple Bottoms by Nelly Partner for the 'Apple Bubly'
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Trend-Driven Shaping Jeans
SPANXshape™ Authentic 360 Denim Expands the Brand’s Shaping Legacy
Dandyism-Inspired Men's Footwear
Louis Vuitton Unveiled the 'LV BUTTERSOFT Sneaker'
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Emotionally-Driven Tech Protectors
The PITAKA Sunset Collection Has a Naturally Romantic Appeal
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Rebellious Clog Collaborations
The Jean Paul Gaultier x Crocs Capsule Fuses Function with Couture
Shaping Slim Pant Designs
Body by Miraclesuit is Introducing the Mirasculpt Slim Pant
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Swicy Cowboy Boots
Bush's Beans and The Surgeon Collaborated on Custom BeanBQ Boots
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Stylish Platform Clogs
Crocs Celebrates the Return of its Iconic 'Bae Clog'
Snack Artwork Auctions
Inspired by a Viral Art Sale, Cheetos Listed Mischief by Chester on eBay
Performance-Focused Undergarments
HUX Expands Line with Bamboo Charcoal Technology
Game-Inspired Breathable Footwear
Fortnite and adidas Join on an UltraBOOST Collection
Customizable Shapewear Collections
The Knix Shapewear Collection Offers Adjustable Areas
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Bug-Repelling Charm Collections
Natpat's Latest Launch Introduces a New Line of Accessories
Plum-Focused Skincare Collectons
TONYMOLY Launches PLUM BUM, a Full-Body Care Collection
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Gag-Turned-Reality Devices
Dbrand Launches the Touch Grass Collection of Devices
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Patented Swimwear Systems
Sabal Swim Calls Attention to Its CupUp Technology for AA to B Cups
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Cheese-Inspired Fashion Statements
Kerrygold Introduced the 'Cheese Pocket Jeans' Partnership
Sensory Comfort Outwear
Urban Sophistication Launches the 'Feeels Toasty Collection'
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
One-Legged Luxury Fashion Jeans
Coperni Continues to Initiate Conversation with One-Legged Jeans
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Sophisticated Nude Heel Collections
The Christian Louboutin Limited Nudes Capsule is Ultra-Chic
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Custom Party Shoes
Converse and Charli XCX Lets Fans Personalize Chuck Taylors in a Brat Aesthetic
Wrestling Boot-Inspired Designs
The Vagabond Sky Lace Up Boot are the Epitome of Fashion-Forward
Easter-Inspired Family Apparel Line
RuffleButts + RuggedButts Debuts Full-Family Easter Collection
Cheeky AI-Backed Avocado Campaigns
Avocados from Mexico® Debuts the Prediction Pit
Bubble-Inspired Bulbous Stools
Studio Ololooo Designs the Dynamic Bubble Stool
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Organic Postpartum Care Lines
LOLA Unveils its Functional New Postpartum Collection
Ultra-Thin Silicone Boob Tapes
CAKES Body is Revolutionizing Boob Tape with CAKES Tape
Baking-Inspired Furniture Series
Faye Toogood Designs the Bread & Butter Capsule for Tacchini
Playful Accent Tables
The Bug Tables Bring Digital Glitch Design into Tactile, Everyday Furniture
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Nature-Inspired Modular Pouf Concepts
Fabricio Auler Designs the Playful Apego Modular Pouf
Anti-Splashing Bathroom Fixtures
These Modern Urinal Designs Elevate Cleanliness
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Uniquely Structured Chair Designs
The Yay Chair is a Part of Gumbo's Furniture Capsule
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign