There is no doubt about it: Society loves the booty, and these 12 asstastic innovations prove it. This gallery will show you a range of bizarre, sexy and funny inventions and unique ideas that all have to do with the rump.
From butt cleavage fashion to fart pads, crack piercing spankvertising and more, it’s all here and it’s all about the behind!
Implications - Pop culture tends to romanticize and celebrate specific body parts, fueled largely by celebrities and our tabloid culture. The posterior has been the subject of several designs and innovations in every segment. Companies can take advantage of this opportunity by similarly highlighting the rump in cheeky ad campaigns.
31 Asstastic Innovations
From Butt Cleavage Fashion to Fart Pads & Faux Booty Cracks:
Shelby Lee Walsh — Jun 8, 2009 — Naughty
20
Harry Potter Bares His Butt, Controversy Ensues
19
When Butt Implants Go Wrong
Woman Bummed After Surgery
18
Bra For Your Bum
Sweet Cheeks Works Like A Bra To Boost Rear
17
Assvertising Your Number
Che Magazine Ad
16
Buttless Pantyhose
American Apparel Teeters on the Edge of Stylish & Fashion Faux Pas
15
Bum Covers Hide Your Thongs
Hip-T
14
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
13
Billboard Assvertising
5 Examples
12
Embossed Bums
Ninette van Kamp's Jeweled Undies Put Glass on Your Asset
11
In-Store Butt-Cams
Scrutinize Your Own Rear View
10
Assvertising Denim
Zero Degree Slim Fit Jeans Imprint Your Skin
9
Spankvertising
Massad Magazine's Branded Butt Paddle Ad Campaign
8
Busts for Your Butt
The Bean Burrito Stool
7
Fart Pads
The Subtle Butt Gas Absorber
6
Assvertising Recycled Tissues
Silk Soft's Danish Guerrilla Campaign Is Pretty Crappy
5
Frozen Buttmobiles
The ‘Slicer' Is A Giant Ice Cube Tray That Turns Into Barrels of La
4
Consumer-Created Assvertising
Voyages Ad
3
Seat Lifts and Separates Bum Cheeks
Ayur Chair
2
Eco Butt Backpack
The Back Peach
1
Cheeky Eco Assvertising
WWF Flashes Asses to Reach the Masses
Related Ideas
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Rapper-Backed Apparel Lines
Austin Post Makes Its Paris Runway Debut With a Western-Inspired Label
Modular Butter-Inspired Sofas
The Butter Sofa Was Designed by Faye Toogood
Leather Taco Holsters
Taco Bell Introduces the Novelty Taco Bellt Holster with Venmo
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Tasselled Chain Clogs
Crocs x Pop Mart Skullpanda Adds Tassels Chains and 3d Charms to Clogs
Reinterpreted Disco Era Fashion
Rastah's Volume 13: Studio 54 Collection is Stunning and Chic
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Nostalgic Jeans Collections
Alexis Ren x Abrand Bring Y2K Back With a Modern Twist
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Collaborative Cowboy Boots
Lucchese Bootmaker x Dallas Cowboys Launch a Unique Collection
3D-Printed Football Boots
Adidas Unveiled a 3D-Printed Football Boot Through Project R.A.P.
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
AI-Powered Poop-Tracking Apps
TUSHY Launches Hindsight, the AI Poop Tracker Enabling Health Data
Statement Fur Boots
The Crocs × T-Pain Boots Revive Y2k Energy Through Fur-Lined Platforms
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Cheesy Snacking Trousers
Cheetos Pants Include Built-In Zones for Wiping Away Cheetle
Diner Culture Footwear
Denny's Introduces the Limited-Edition 'Sticky Kicks' Sneakers
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Bathroom Platform Sandals
The SH*T Shoes are Bathroom Sandals Designed for Toilet Use
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Bathroom Posture Platforms
Let Loose SH*T SHOES Help to Optimize a Natural Squat Potision
Artistic Bubbly Footwear Designs
Crocs The Roy Has a Bulbous, Comfort-Driven Aesthetic
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Holiday Hosting Pants
Butterball and Hedley & Bennett Created Thanksgiving Hosting Pants
Confident Student Campaigns
Find the Fit that Fits You Debuted with an In-Store Simulator
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Fashion-Focused AI Applications
Aesthetic's FindGPT Provides a Link Between Inspiration & Commerce
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
BBQ-Themed Napkin-Made Outfits
Arby's Introduces the 13-Hour Drip Fit Made from Napkins
Pastry-Inspired Clutches
Greggs Sausage Roll Clutch Brings Playful Twist to Fashion Accessories
Whisky-Dispensing Fanny Packs
The Fireball Dad Bod Whisky Fanny Pack Features a Realistic Belly
Snack-Inspired Roll-Top Bags
The Cheez-It Snap'd Back Bag is a Limited-Edition Accessory
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Cow Print Textural Footwear
CLOT x adidas Superstar Dres is Released in a Cow-Print Colorway
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Shapewear-Inspired Everyday Fashion Capsules
Julia Haart's BODY by Julia Debuts a New Chic Line
Textured Shell-Toe Shoes
TheCLOT x adidas Superstar Patchwork Brings an Artisanal Flair
Emoji-Inspired Pimple Patches
The Breakout Hack Pocket Patches Make a Fun, Playful Statement
Beach-Inspired Phone Accessories
PopSockets x Electric Picks Collab on Jewelry-Like Accessories
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Celebrity Hot Sauce Ads
Frank's RedHot Partners with Paris Hilton for Crystal-Studded Ad
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Snack-Inspired Basketball Apparel
Cheez-It® Collaborates with Rickea Jackson for 'Cheez-Fitz'
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Textured Gourmand Fragrances
New Perfumes Feature Creamy, Buttery, and Edible-Inspired Notes
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Street-Food Stall Furniture Designs
Jhanyar Designs the New GaGeeNang Collection
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Makeup Vending Machines
Irá Booth Offers On-the-Go Makeup with Style and Technology
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Groundbreaking Swimwear Constructions
onewith is Fundamentally Reimagining Swimsuit Design
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Artist-Adorned Contemporary Fashion Capsules
The Stella McCartney x Jeff Koons Capsule is Chic
Bold Sneaker Design Concepts
Nothing CMF Fan-Made Modular Sneaker Pushes Creative Boundaries
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Menstrual Discomfort Relief Belts
The Hottie Belt Wins the 2025 Rimowa Design Prize
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Animated Butt-Shaped Mascots
Duluth Trading Company Has Introduced Max Gluteus
Butter-Churning Vests
Viral Running Videos Inspired the Ultimate Butter Churning Vest by Lactantia
Textured Floral Design Footwear
Oasis Society Features Spring-Themed Shoes with 3D Florals
Superhero-Inspired Dramatic Boots
Bull Airs Introduces the New Yancy Street Stompers
Early 2000s Denim Collaborations
Bubly and Apple Bottoms by Nelly Partner for the 'Apple Bubly'
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Carnival-Inspired Snack Products
Bucked Up Debuts the Carnival Drop and the Options are Festive
Trend-Driven Shaping Jeans
SPANXshape™ Authentic 360 Denim Expands the Brand’s Shaping Legacy
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Dandyism-Inspired Men's Footwear
Louis Vuitton Unveiled the 'LV BUTTERSOFT Sneaker'
Emotionally-Driven Tech Protectors
The PITAKA Sunset Collection Has a Naturally Romantic Appeal
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Leakproof Everyday Underwear
Sleaks Designed Washable Underwear for Bladder Leaks
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Rebellious Clog Collaborations
The Jean Paul Gaultier x Crocs Capsule Fuses Function with Couture
Period-Friendly Dance Underwear Designs
KT by Knix Debuts Its Leakproof No-Show Dance Underwear
Shaping Slim Pant Designs
Body by Miraclesuit is Introducing the Mirasculpt Slim Pant
Patented Swimwear Systems
Sabal Swim Calls Attention to Its CupUp Technology for AA to B Cups
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Swicy Cowboy Boots
Bush's Beans and The Surgeon Collaborated on Custom BeanBQ Boots
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Plum-Focused Skincare Collectons
TONYMOLY Launches PLUM BUM, a Full-Body Care Collection
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Gag-Turned-Reality Devices
Dbrand Launches the Touch Grass Collection of Devices
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Cheese-Inspired Fashion Statements
Kerrygold Introduced the 'Cheese Pocket Jeans' Partnership
Sensory Comfort Outwear
Urban Sophistication Launches the 'Feeels Toasty Collection'
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
One-Legged Luxury Fashion Jeans
Coperni Continues to Initiate Conversation with One-Legged Jeans
Sophisticated Nude Heel Collections
The Christian Louboutin Limited Nudes Capsule is Ultra-Chic
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Custom Party Shoes
Converse and Charli XCX Lets Fans Personalize Chuck Taylors in a Brat Aesthetic
Easter-Inspired Family Apparel Line
RuffleButts + RuggedButts Debuts Full-Family Easter Collection
Cheeky AI-Backed Avocado Campaigns
Avocados from Mexico® Debuts the Prediction Pit
Leather Offcut Lamps
Beyond Leather Transforms Leather Remnants into Handcrafted Lighting Objects
Bubble-Inspired Bulbous Stools
Studio Ololooo Designs the Dynamic Bubble Stool
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Continence Underwear Designs
Joyvié Health Introduced Its Continence Underwear Solution
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Ultra-Thin Silicone Boob Tapes
CAKES Body is Revolutionizing Boob Tape with CAKES Tape
Baking-Inspired Furniture Series
Faye Toogood Designs the Bread & Butter Capsule for Tacchini
Playful Accent Tables
The Bug Tables Bring Digital Glitch Design into Tactile, Everyday Furniture
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Smock Fabric Inflated Designs
The Smock Collection Uses Sand and Wool to Shape Pleated Furniture
Nature-Inspired Modular Pouf Concepts
Fabricio Auler Designs the Playful Apego Modular Pouf
Anti-Splashing Bathroom Fixtures
These Modern Urinal Designs Elevate Cleanliness
Customized Punk Apparel
The Satoshi Nakamoto Ss27 Collection Embraces Diy Crust-Punk Styling
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign