The earth is something like 70 percent water, so it’s no wonder that the liquid is so pervasive in our lives. These waterrific wonders use H2O to create, to cleanse and to inspire.
From life-saving water collectors to movie theater showers, waterrific wonders are everywhere around us. Just flip through the slideshow to get a taste.
Implications - For consumers, water represents purity, biology and the human race in its truest form. Not only is the earth made of predominantly water, but the human body is too. Thus, the use of water in art and design communicates a kind of raw, untampered feeling of truth and serenity to consumers living in today's chaotic society.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 45%
Freshness 8%
