The water spells 'Help' on an otherwise plain leaf. The designs are a cool message collection about earth awareness. Take a look at the art from Pablo Bordenabe that brings attention to dying green spaces.
Implications - Although people have been told about the rising concern for the environment and all the things in it, finding new and effective advertising is still a problem. This pattern endorses environmental activism in a simplistic way with minimal costs. Businesses can benefit because of the limited budget required and being behind a positive message.