UWD’s unique wood coating technique allow for complete waterproofing for their wooden washrooms and also protects from scratching and UV radiance. The process is even germaphobe-friendly, as it has antiseptic properties.
Implications - Consumers in contemporary society are looking for products that feature a more classic appearance. Items that contain a more subdued element appeal to shoppers who want to maintain a timeless style with their purchases. Companies could develop a greater number of paired down styles in order to attract more attention.