The French Pavilion design for the Shanghai 2010 Expo appears to be floating, as it's surrounded by water. Even better is that it is filled with a large French garden. The design is a cool decision by Architect Jacques Ferrier and seems in keeping with the eco-friendly designs of the Shanghai Expo.
Implications - Many consumer demands within society today are based on eco-friendly and contemporary credentials. Businesses that are able to discover unique ways to combine these two qualities into one product will likely experience very favorable returns. Modern consumers will invest in those products that best reflect their tastes and preferences.