Building your brand through positivity may be especially effective in these economically turbulent times, which is what Australian company ‘A Bottle Of’ spring water is doing.
A Bottle Of combines refreshment and self-help to promote positive thinking. It offers three varieties: well-being, love, and strength (although I think only the packaging is different and the water is the same). The effort was launched by Heidi Albertiri in the hopes of lifting spirits and encouraging customers to “Sip it - Say it - Absorb it - Feel it - Think about it - Repeat it - Believe it.”
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