The Restore water purification system from HoMedics uses Ultraviolet (UV) Clean Technology to purify tap water. This technology eradicates bacteria, viruses, metals, chlorine (that contribute to taste and odor), and other pollutants.
Implications - Consumers are increasingly focused on fighting germs upon the release of any epidemics or pandemics. To be safe, businesses that consistently implement germ-fighting features will continue to be interpreted as health conscious as well as vital to consumers. Appealing to consumers germaphobic sides allows businesses to create products regularly that appear to be health necessities.