The Swine Flu craze has us all wondering whether what we think is clean is really clean enough. At least with the Restore water purification system we can be sure that what we're drinking is germ-free.

The Restore water purification system from HoMedics uses Ultraviolet (UV) Clean Technology to purify tap water. This technology eradicates bacteria, viruses, metals, chlorine (that contribute to taste and odor), and other pollutants.

Implications - Consumers are increasingly focused on fighting germs upon the release of any epidemics or pandemics. To be safe, businesses that consistently implement germ-fighting features will continue to be interpreted as health conscious as well as vital to consumers. Appealing to consumers germaphobic sides allows businesses to create products regularly that appear to be health necessities.