Ours is a caffeinated world, where each successive energy drink promises to artificially jolt us into productivity. Some of the energy drinks below are household names like Red Bull, Monster and Starbucks, while others are far more obscure (Hyphy Juice, anyone?).
With so much competition within the energy drink market, branding and marketing become essential to a brand’s survival. Red Bull has perhaps been the most successful in this endeavor, with a killer tagline ("It gives you wiiiiings") and a number of prominent sponsorships within extreme sports.
Check out some of the more bizarre energy drinks and energy drink ads below.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 60%
Freshness 8%
