Popular energy drink brand Red Bull is expanding into the soft drinks market with its new product Red Bull Simply Cola.
Red Bull Simply Cola is being positioned as a premium, natural alternative to existing colas that is made from '100% natural sources'.
Red Bull is promoting it as the only cola brand that contains real kola nut and coca leaf, and without any preservatives or additives.
The Red Bull Simply Cola is launching soon in the UK, Austria, Switzerland, Italy, Ireland and Russia. It will be sold in 250ml and 355ml cans.
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