Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Fat-Burning Milk

The New Energy Drink

— December 19, 2006 — Lifestyle
The Italians have long been famed for their luxurious foods and fine wines and they can now claim a new area of expertise – fat-burning milk.

Though the concept of yogurts and milk drinks used as an aide to slimming has been around for a while, the new fermented milk drink from Exquisa Italia claims to be much more than aide to weight-loss. In fact, with its specially formulated Fisique Active Principle; a bland of green tea, calcium, and milk proteins it claims it will help you burn fat naturally.

The Fisique Fermented Milk Drink is itself low in fat and drinking just one a day is said to have visible results. The claims do not stop there either, as the fat-burning milk will also help consumers feel better and healthier.

The multi-functional health and wellness foods and drinks products are set to rapidly expand in 2007 as consumers seek more convenient ways to get rid of excess fat. The stage is set for new ranges of fortified foods and drinks with ingredients which have been shown to activate metabolism such as caffeine, guarana, green tea, ginseng, and the kola nut.

Spaghetti and milk anyone?

N.B. The website is in Italian - use Google translate to get an idea of what is being said!
Trend Themes
1. Fermented Milk Drinks - Expanding market for fermented milk drinks with added fat-burning ingredients.
2. Multi-functional Health Foods - Increasing demand for convenient health foods with metabolism-activating ingredients.
3. Convenience Weight-loss Products - Growing market for convenient products that aid in weight-loss and overall wellness.
Industry Implications
1. Dairy Industry - Opportunity for dairy companies to develop and market fermented milk drinks with added fat-burning properties.
2. Health and Wellness Industry - Rising demand for multi-functional health foods and drinks opens up opportunities for companies to create products with metabolism-activating ingredients.
3. Weight-loss Industry - Increasing market for convenient weight-loss products that help consumers achieve their desired results.
4
Score
Popularity
Activity
Freshness