"Make You Happy"

By: POPEYE - Published:   Updated: Apr 13 2011 • References: hooters & money.cnn
What do you know about Hooters restaurant? For me the first thing I know about are the Hooters Girls with a little t-shirts. The second is their wings and hot sauces. Both it make me happy. Recently the Hooters said they have a new way to "make you happy."

Implications - The vice president of marketing for Hooters Mike McNeil has announced the launch of a new Hooters product in the form of an energy drink. He claims, "when you think of Hooters you think of high energy," so what a better way to market the restaurant than with an energy drink? The drinks come in orange and sugar-free berry flavors and feature Hooter girl pictures on the cans. Stats for Hooters Energy Drink Trending: Older & Mild
Traction: 4,621 clicks in 450 w
Interest: 4 minutes
Concept: Hooters Energy Drink
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Segment: Neutral, 18-35
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