Bianca Bartz
Edit
| Embed Video: |  |
|
In Ben Stiller’s latest movie, Tropical Thunder, the characters guzzle down Booty Sweat, an energy drink that was fictional when the movie was shot. I say ‘was’ because now Paramount Pictures wants to market a real energy drink under the brand. “Not to my knowledge has this ever been done before,” says Michael Corcoran, president of consumer products at Paramount Pictures. “We’re very excited, because it has the potential to live for quite a while, well beyond the film.” A great idea for additional revenue and easy movie marketing. I know if they had launched a Blue Steel energy drink when Zoolander came out, I would have been tempted to try it… When the Tropical Thunder movie hits theatres 15 August, I’m sure a lot of the audience will be wired on Booty Sweat!  Paramount licensed the energy drink to novelty-products firm Boston America Corp., which will debut Booty Sweat at retailers including Hot Topic, Hastings, Wherehouse and Coconuts, as well as Amazon.com and college bookstores across the nation. Mr. Corcoran declined to say how much the deal was worth to Paramount, but did note that "several hundred thousand" cases of Booty Sweat had been produced.
The idea to make Booty Sweat, the beverage, a reality occurred to Paramount executives last February, after they wandered into Boston America's booth at the Magic Marketplace, the nation's largest apparel and accessory trade event, held annually in Las Vegas.
(adage)References: adage Filed In: |
