28 India Innovations

From Cell Phone PSAs to Sari Couture

India doesn’t always get the same credit for influencing pop culture as other global powerhouses like France, Italy, the UK, Canada, and the US. Innovators in India have embraced technology and channeled creativity in ways that rival the rest of the world.

In terms of style, sari couture introduced global fashionistas to the inherent beauty of Indian culture. And during India’s Fashion Week, Manish Arora strutted jester-inspired designs down the catwalk, kicking off a worldwide circus revival.

There are plenty of responses to the social issues in India as well. Bill Gates is among the investors who funded an AIDS PSA to promote safe sex. And in May, we wrote about Indian barbers who gave free haircuts to impoverished children to raise awareness.

Check out some of the other Indiavations we’ve covered this year in the cluster below.

SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 50%
Freshness 8%
Indian Politicians are Texting for Votes
CATEGORY
Social Good
Indian Politicians are Texting for Votes
Ringtones for AIDS Awareness
CATEGORY
Lifestyle
Ringtones for AIDS Awareness
Mobile Phones for Developing Nations
CATEGORY
Tech
Mobile Phones for Developing Nations
Nokia Hires Cool Hunters
CATEGORY
Art & Design
Nokia Hires Cool Hunters
Whisky Fraud Rising
CATEGORY
Lifestyle
Whisky Fraud Rising
$10 Laptops?
CATEGORY
Tech
$10 Laptops?
GPhone
CATEGORY
Tech
GPhone
India's Cut-Price Space Program
CATEGORY
Tech
India's Cut-Price Space Program
Branson launches Virgin Comic with India appeal.
CATEGORY
Business
Branson launches Virgin Comic with India appeal.
Ford Dumps Jaguar and Land Rover For Indian Brand
CATEGORY
Autos
Ford Dumps Jaguar and Land Rover For Indian Brand
Free Hair Cuts For The Poor
CATEGORY
Pop Culture
Free Hair Cuts For The Poor
Cricket Fever Hits India as World Cup Officially Begins
CATEGORY
Lifestyle
Cricket Fever Hits India as World Cup Officially Begins
India: Massive Market for High-tech Products
CATEGORY
Unique
India: Massive Market for High-tech Products
India's Best World Cup Player Will Win The $68,500 Diamond-Bling Cricket Ball
CATEGORY
Unique
India's Best World Cup Player Will Win The $68,500 Diamond-Bling Cricket Ball
Personalized Websites For Low Income Job Seekers
CATEGORY
Lifestyle
Personalized Websites For Low Income Job Seekers
Daily Dump
CATEGORY
Eco
Daily Dump
Nike Cricket?
CATEGORY
Lifestyle
Nike Cricket?
Two Faced Baby
CATEGORY
Unique
Two Faced Baby
Posh Princess Pictorials
CATEGORY
Pop Culture
Posh Princess Pictorials
Vogue India Debuts
CATEGORY
Fashion
Vogue India Debuts
Reva
CATEGORY
Autos
Reva
$2,500 Car
CATEGORY
Autos
$2,500 Car
Wild Canopy Reserve Hotel, India
CATEGORY
World
Wild Canopy Reserve Hotel, India
McDonalds India Uses Baby Ronald
CATEGORY
Pop Culture
McDonalds India Uses Baby Ronald
Saree Couture
CATEGORY
Fashion
Saree Couture
Jester Fashion
CATEGORY
Fashion
Jester Fashion

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