$20 Phone From India

By: Going Like Sixty - Published: Feb 14, 2008   Updated: Mar 24 2011 • References: business.timesonline
India telecoms are rolling out the $20 cell phone. Developed by Spice, its a no-nonsense, no frills phone aimed at the lowest end of the market . There is no screen. It's a phone that only makes phone calls! What a revolutionary concept! But with half the world without any phone service, there is a huge market in developing nations.

Implications - Developing countries do not have the same luxuries found in North America or other more technologically or economically advanced cultures; however, citizens of these countries still long for and deserve similar lifestyles. Thus, some companies are finding ways to reach a middle ground, offering more affordable alternatives to the desired westernized lifestyle. Stats for Mobile Phones for Developing Nations Trending: Older & Mild
Research: 3,130 clicks in 432 w
Interest: 4 minutes
Concept: Mobile Phones For Developing Nations
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
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