Protecting The Recipe in China, India
Published: Dec 30, 2007
Updated: Jun 14 2011
The UK is fighting to protect the integrity of Scotch whiskey in much the same way as wine makers have over the last few years. Whiskey fraud is on the rise and the consumer market in China and India is increasing at an astounding rate mandating that Scotch whiskey be firmly and legally established to make it more difficult for cheap imitations to gain market share.
Implications - The UK government wants to create a law that will make it nearly impossible for other countries to imitate true Scotch. The UK does not want any competition on the market. To keep Scotch's real identity, the UK has but no choice to take drastic measures.