Rosa Capacola
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The UK is fighting to protect the integrity of Scotch whiskey in much the same way as wine makers have over the last few years. Whiskey fraud is on the rise and the consumer market in China and India is increasing at an astounding rate mandating that Scotch whiskey be firmly and legally established to make it more difficult for cheap imitations to gain market share.  In the past few years we've seen wine producers in various countries fight to protect the integrity of their product. The UK government is figuring out how to enact a similar type of protection for Scotch whisky. The government is seeking to create a new law that will define Scotch's geographical origins and make it harder for foreign imitations to compete against Scotch in the world. Potential legislation would define the descriptions of Scotch whisky, such as single malt or blended grain, as well as the terroir such as Highland or Islay . With markets like China and India proving to be huge markets for Scotch and with the amount of whisky fraud steadily on the rise it is becoming increasingly important for the identity of Scotch whisky to be firmly, and legally, established.
(luxist)References: luxist, Filed In: |
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Whisky Fraud Rising
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Protecting "The Recipe" in China, India
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FOUR WAYS TO REACT: vote, favorite, add more examples of Whisky Fraud Rising or comment about Protecting The Recipe in China, India.
| rocketranger on Dec 30, 07 0 Trends 2,582 Comments |
How does one know whiskey is "fraud".
Or bad???
Relive 1920s era???
Bathtub whiskey??? |
rocketranger on Dec 30, 07 0 Trends 2,582 Comments
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| Jacqueline Zenn on Dec 30, 07 3 Trends 11 Comments |
| Probably because it doesn't taste like the real stuff? I'm not really a whiskey connisseur, but I'd be incredibly pissed off if I bought a good bottle and it wasn't up to par because of fraud (on a related note, if it was beer - something I am definitely a snob about - I'd be the first one in line to lobby for legislation). |
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Jacqueline Zenn on Dec 30, 07 3 Trends 11 Comments
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| Bianca Bartz on Dec 30, 07 4,521 Trends 3,574 Comments |
They have knock off everything now. Counterfeit perfumes in Beijing may come in designer bottles, but the fluid inside smells like parsley and carrots. Not so nice. It would probably be similar with the booze. For many, it's all about status anyway, they just want to have that bottle on their liquor shelf. |
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Bianca Bartz on Dec 30, 07 4,521 Trends 3,574 Comments
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