Protecting "The Recipe" in China, India
Implications - The UK government wants to create a law that will make it nearly impossible for other countries to imitate true Scotch. The UK does not want any competition on the market. To keep Scotch's real identity, the UK has but no choice to take drastic measures.Stats for Whisky Fraud Rising Trending: Older & Mild
Traction: 3,707 clicks in 350 w
Interest: 4 minutes Concept: Whisky Fraud Rising
Related: 64 examples / 49 photos
Segment: Males, 18-55+ Comparison Set: 23 similar articles, including: smartphone comparison commercials, stained-glass driverless cars, and textured seapunk fashion.