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 Protecting "The Recipe" in China, India The UK is fighting to protect the integrity of Scotch whiskey in much the same way as wine makers have over the last few years. Whiskey fraud is on the rise and the consumer market in China and India is increasing at an astounding rate mandating that Scotch whiskey be firmly and legally established to make it more difficult for cheap imitations to gain market share.  In the past few years we've seen wine producers in various countries fight to protect the integrity of their product. The UK government is figuring out how to enact a similar type of protection for Scotch whisky. The government is seeking to create a new law that will define Scotch's geographical origins and make it harder for foreign imitations to compete against Scotch in the world. Potential legislation would define the descriptions of Scotch whisky, such as single malt or blended grain, as well as the terroir such as Highland or Islay . With markets like China and India proving to be huge markets for Scotch and with the amount of whisky fraud steadily on the rise it is becoming increasingly important for the identity of Scotch whisky to be firmly, and legally, established.
(luxist)References: luxist, 3 Comments: on Whisky Fraud Rising |
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