#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Javier CorreasJavier Correas
On: Feb 26, 07
27 Trends
7 Comments

SUBSCRIBE
Twitter Trends
Trend Report Newsletter
Trend Hunter Widget
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Our Latest Episode:
Random Awesome in NYC (VIDEO)

Nike Cricket? Edit

Nike Gets into India




Embed: The Latest Trends

Customize & Build Your Widget



Embed: This Video
Embed Video:
Customize Widget


Nike Cricket? - Nike Gets into India (VIDEO)
Nike Gets into India
4,528 Views - Click for Larger Image

Yes, first it was the football market and now it seems they go straight to Indian market, concretely to the Cricket market. This is the national sport in India, a country where Nike goes behind Adidas and Reebok, taking “just” a 15% of the cake. How are they planning to do it? Well first by signing a contract to be the official apparel sponsor for Team India for the next four years. They started last year with a new line of sports apparel for cricket players in India, and now they go step by step with a campaign similar to that spots for football (right, soccer), that in this case will devore about $1 billion in the next five years.

As an example of this kind of campaigns they have launched before, there it goes the ad where a group of guys start playing a cricket game in the middle of a huge traffic jam somewhere in a street of India. This kind of ads worked well for Pepsi and for Nike as well for football so… Why wouldn’t they work in the large semi-continent for cricket? The costs are worth it when we realize we talk about a billion people nation…

References: youthcurry.blogspot

Comment: on Nike Cricket?








Bookmark
Embed This Trend
Send to a Friend




Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Nike Cricket? or add your comment about Nike Gets into India.



TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Store   RSS (98 Flavors)   Innovation Keynotes   Terms of Use   Tips / Contact     Join
0.4997 - Hosted by web3
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.