Nike Cricket? - Nike Gets into India (VIDEO)

Yes, first it was the football market and now it seems they go straight to Indian market, concretely to the Cricket market. This is the national sport in India, a country where Nike goes behind Adidas and Reebok, taking “just” a 15% of the cake. How are they planning to do it? Well first by signing a contract to be the official apparel sponsor for Team India for the next four years. They started last year with a new line of sports apparel for cricket players in India, and now they go step by step with a campaign similar to that spots for football (right, soccer), that in this case will devore about $1 billion in the next five years.

As an example of this kind of campaigns they have launched before, there it goes the ad where a group of guys start playing a cricket game in the middle of a huge traffic jam somewhere in a street of India. This kind of ads worked well for Pepsi and for Nike as well for football so… Why wouldn’t they work in the large semi-continent for cricket? The costs are worth it when we realize we talk about a billion people nation…