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Reva

The Mini Electric Car from India

— August 25, 2006 — Autos
REVA is designed to be unique and stands out on the road as a genuine city car with a mature expression. The advanced technologies used, make it highly differentiated and superior to other makes. It has all the inherent benefits of an Electric Car and is indeed a revelation in city mobility.

About the Reva:
The REVA Electric Car Company was incorporated in 1995 to manufacture environment friendly, cost effective electric vehicles for city mobility. REVA was designed after considerable market research across nine cities. Considerations such as low operational costs, low purchase prices, driving comfort and effortless parking in congested city traffic conditions were kept in mind while developing India's first EV.

Today with more than 900 cars on Indian roads and about a 100 cars in global markets as on March 2005, REVA is all set to become the largest manufacturer of EVs in the world. Armed with the EEC (European Economic Community) Certification the REVA is currently being exported to UK and Malta and are being test marketed in ten countries including USA, Norway, Switzerland, Cyprus, Japan and Srilanka.

Trend Themes
1. Electric Cars - The trend of electric cars presents an opportunity for disruptive innovation in the automobile industry by providing environmentally friendly and cost-effective transportation solutions.
2. City Mobility - The trend of city mobility focuses on developing efficient and convenient transportation options for congested urban areas, creating opportunities for disruptive innovation in the transportation industry.
3. Electric Vehicle Manufacturing - The trend of electric vehicle manufacturing offers disruptive innovation opportunities for companies looking to enter the market and produce environmentally friendly and advanced electric vehicles.
Industry Implications
1. Automobile - The automobile industry has an opportunity for disruptive innovation by developing and manufacturing electric cars that meet the increasing demand for sustainable transportation.
2. Transportation - The transportation industry can leverage disruptive innovation by creating innovative solutions for city mobility, addressing the challenges of traffic congestion and providing efficient transportation options.
3. Electric Vehicle - The electric vehicle industry offers disruptive innovation opportunities for companies to design, manufacture, and market electric vehicles that meet the growing demand for eco-friendly transportation solutions.
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