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Smartphone-Connected Jewelry

Zazzi Jewelry Relays Phone Notifications and Alerts on Its Display

— May 31, 2014 — Fashion
Zazzi is a new collection of high-tech jewelry for women that connects to a smartphone so that you never miss important notifications, messages or updates. When you get an incoming alert on your phone, Zazzi is capable of making a visual display, vibration or both to clue you in. This is designed to be like glancing at your watch, which is far more polite than constantly being occupied with your phone.

The jewelry line comes from wearable technology company FashionTEQ and features a customizable display that can be worn in the form of a cocktail ring, cuff bracelet or necklace. As well as being able to swap between different jewelry types, the images on Zazzi jewelry's display can be changed via the Zazzi app for maximum customization.

FashionTEQ currently has an Indiegogo campaign in the works, with the aim of raising $110,000 to help produce the final versions of the high-tech jewelry.
Trend Themes
1. Smart Jewelry - The trend of wearable tech now extends to women's jewelry, providing an opportunity for companies to improve upon high-tech fashion design.
2. Connected Accessories - The addition of alert notifications on jewelry further connects individuals to their devices and allows for non-intrusive communication methods.
3. Customizable Displays - The app-controlled customization of images on displays within jewelry allows for greater personalization and the potential for user-generated content.
Industry Implications
1. Fashion - The integration of technology with jewelry expands the potential for tech-infused fashion designs and collaborations.
2. Wearable Tech - The development of smartphone-connected jewelry provides a new category within the wearable tech industry, creating opportunities for innovation in functionality and style.
3. Mobile Devices - Smartphone-connected jewelry reinforces the existing demand for communication and convenience through mobile devices, potentially leading to further innovations in hands-free interaction.
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