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Wrigley 5 Gum Electric Ad campaign Designed to Spark Gum Desire

By: Katie Cordrey - Published: Sep 28, 2010   Updated: Jun 9 2011 • References: brasstacks.au and casualtyofdesign
Wrigley's hopes that the neon colors, excited faces and sparks in their Wrigley 5 Gum electric ad campaign will electrify desires and get customers to try their chewing gum.

The Wrigley 5 Gum electric ad campaign by advertising agency Brass Tacks includes posters, in-store merchandising and collateral materials. The ad components were created and released to support the Wrigley's 5 Gum product launch in Australia.

Implications - The designer for the colorful ad campaign is Sam Tukaki. 5 Gum always has super-interesting commercials and these ad prints are no different. There is something mysterious about them that draws you in. You can see colorful faces rising up from swirly lines that are inspired by the four elements.