Rockstar

The 'Attempt the Unthinkable' World Cup Film Features England's Wayne Rooney

By: Rahul Kalvapalle - Published: • References: nikeinc & nikeblog
This Nike World Cup film starring England forward Wayne Rooney is part of Nike's 'Risk Everything' campaign leading up to the World Cup. Dubbed 'Attempt the Unthinkable,' the film is the first of a trio of short films starring different members of the England team.

The film begins with Rooney receiving the ball during a match against tournament hosts and favorites Brazil. Rooney proceeds to move towards Brazil's goal when suddenly, the Brazilian defenders disappear and their team bus is driven onto the pitch and in front of the goal. This scene is a play on the popular football term 'parking the bus' which refers to teams that pack their goal with defenders.

Undeterred, Rooney fires a monstrous shot that emits a laser beam, sending the bus spinning over the net as the ball flames into goal. This hilarious and epic 15-second World Cup ad is enhanced by famous commentator Clive Tyldesley exclaiming that "you need a bigger bus than that to stop Wayne Rooney.' Stats for Flaming World Cup Ads Trending: This Quarter & Average
Traction: 175 clicks in 18 w
Interest: > 3 minutes
Concept: World Cup Film
Related: 91 examples / 70 photos
Segment: Males, 12-55+
Comparison Set: 33 similar articles, including: amputee soccer player ads, death-defying soccer ads, and brash beer ads.