Nike’s New World Cup Ad Taps into Players’ Passion for the Sport

By: Rahul Kalvapalle - Apr 28, 2014
References: nikeinc & businessinsider
Nike has released an epic new World Cup ad film titled ‘Winner Stays.’ Nike may not be an official sponsor of the World Cup—rival Adidas claims that honor—but that didn’t stop it from enlisting the services of almost every recognizable Nike-sponsored footballer on the planet for the ad.

Cristiano Ronaldo, Neymar, Wayne Rooney, Zlatan Ibrahimovic, Andrea Pirlo and Gerard Pique are among the big names featured. Basketball player Kobe Bryant and UFC fighters Anderson Silva and Jon Jones also appear in the ad, with Cristiano Ronaldo’s gorgeous supermodel girlfriend Irina Shayk also making a cameo.

The 4-minute World Cup ad begins with two teams challenging each other to a pick-up soccer game. As the game begins, the players begin to fantasize that they are international superstars. As a result, their pick-up game transforms into a showcase of the world’s biggest footballing talents.