The Woman in Rock Ads by Kiss FM are Targeted at Women Only

By: Allison Love - Published: Jul 7, 2010 • References: adsoftheworld & adsoftheworld
Now this is an ad campaign I can get behind. Kiss FM's ads to promote its 'Woman in Rock' radio program are particularly funny because most of them are true. The ads feature cheesy pick-up lines that I'm assuming every woman has heard somewhere or another.

The ads, which are targeted at woman, aim to increase female listeners to Kiss FM's Woman in Rock radio program. Lines like "I'm making an organ donation's campaign. Wouldn't you like to donate your heart to me?" will definitely catch some attention. Stats for Lame Pick-Up Line Ads Trending: Older & Warm
Research: 5,112 clicks in 307 w
Interest: 4 minutes
Concept: Woman In Rock By Kiss FM
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
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