This campaign for the Wildlife Friend Foundation Thailand organization may be a bit graphic for some, but they definitely get their message across with strong visuals that leave an impact on the viewer.
Coming from the Cheil agency in Thailand, the ads feature a rhinoceros, elephant and deer whose horns, tusks and antlers have been brutally cut off. The ads all have the same copy, but are altered to fit each animal respectively; the deer ad reads: "Antlers are not created to kill deer. Stop buying. Stop supporting. Stop killing."
Even if you don't consider yourself an animal lover, these Wildlife Friend Foundation Thailand ads will make you stop and think about the repercussions of human life on those of animals.
Stats for Brutal Wildlife Campaigns
Trending: Older & Buzzing
Research: 18,769 clicks in 148 w
Interest: 3.5 minutes
Concept: Wildlife Friend Foundation Thailand
Related: 40 examples / 31 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: wringed-animal campaigns, exploited labour ads, and mustachioed animal ads.
Brutal Wildlife Campaigns
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