Manquila Wild Strawberry Cream Liqueur is Arriving in April
Michael Hemsworth — March 15, 2022 — Marketing
References: zymurgorium & foodbev
The Manquila Wild Strawberry Cream Liqueur is being launched by the Manchester-based distillery Zymurgorium Group as a libation that is suited for summertime consumption in a variety of ways. The product is crafted with an agave spirit sourced from Jalisco, Mexico and is reported to be best served on its own as a shot, over ice or as an addition to a creamy cocktail recipe. Featuring a 15% ABV, the liqueur will arriving in the UK online as well as in Wetherspoon locations in the UK starting April 1, 2022.
Managing Director of Zymurgorium Aaron Darke commented on the new Manquila Wild Strawberry Cream Liqueur saying, "Since the original conception of the idea in 2021, we have put a huge amount of time and effort into developing the very best product we could. Manquila will be a luxurious, fruity, creamy serve that we think will deliver the best flavour and texture of any agave cream liqueur on the market right now. The real challenge for us was learning how to deal with dairy. We can brew, we distill, but we have never made a product with cream before and from buying it in, it has been a whole new curve for us."
Managing Director of Zymurgorium Aaron Darke commented on the new Manquila Wild Strawberry Cream Liqueur saying, "Since the original conception of the idea in 2021, we have put a huge amount of time and effort into developing the very best product we could. Manquila will be a luxurious, fruity, creamy serve that we think will deliver the best flavour and texture of any agave cream liqueur on the market right now. The real challenge for us was learning how to deal with dairy. We can brew, we distill, but we have never made a product with cream before and from buying it in, it has been a whole new curve for us."
Trend Themes
1. Summer Cream Liqueurs - The development of seasonal cream liqueurs with unique flavors creates an opportunity to capture the market during specific periods.
2. Agave-based Spirits - The use of agave-based spirits in the creation of creamy liqueurs presents a disruptive innovation opportunity to differentiate a product from traditional cream liqueurs.
3. Innovative Liqueur Serving Applications - Expanding liqueur serving options beyond traditional cocktails, such as serving liqueurs over ice or as a shot, provides a disruptive innovation opportunity for creative and unique consumption experiences.
Industry Implications
1. Alcohol and Spirits Manufacturing - The alcohol and spirits manufacturing industry can capitalize on the trend of flavored seasonal cream liqueurs by introducing new and unique flavors every year.
2. Hospitality and Food Service - The hospitality and food service industry can capitalize on the use of innovative serving options and unique liqueur flavors to create unique and memorable customer experiences.
3. Dairy and Beverage Manufacturing - The dairy and beverage manufacturing industry can capitalize on the use of dairy in the creation of new and unique cream liqueurs like the Manquila Wild Strawberry Cream Liqueur.
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