The Dead Man’s Fingers Raspberry Rum Cream Liqueur Has a 17% ABV
Michael Hemsworth — January 12, 2022 — Marketing
References: deadmansfingers & talkingretail
The Dead Man’s Fingers Raspberry Rum Cream Liqueur is being launched by the brand in the UK to offer consumers with a sweet, creamy way to enhance their favorite cocktail recipes.
The product features the brand's signature rum in the mix along with premium raspberry flavor and cream to make it suitable for enjoyment on its own or as part of a new mixology recipe. The product features a 17% ABV, comes in a 700ml bottle and is priced at £17.
Global Marketing Manager for Tea Man's Fingers Rum Rachel Adams spoke on the launch of the Dead Man’s Fingers Raspberry Rum Cream Liqueur saying, "The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year on year to the spirits category in UK off-trade. Our delicious new rum-based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in-demand innovations."
The product features the brand's signature rum in the mix along with premium raspberry flavor and cream to make it suitable for enjoyment on its own or as part of a new mixology recipe. The product features a 17% ABV, comes in a 700ml bottle and is priced at £17.
Global Marketing Manager for Tea Man's Fingers Rum Rachel Adams spoke on the launch of the Dead Man’s Fingers Raspberry Rum Cream Liqueur saying, "The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year on year to the spirits category in UK off-trade. Our delicious new rum-based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in-demand innovations."
Trend Themes
1. Cream Liqueur Trend - With a growing demand for cream liqueurs, there is an opportunity for brands to incorporate unique and innovative flavors like raspberry rum.
2. Mixology Recipe Trend - As consumers seek new and exciting cocktails, there is an opportunity for bars and restaurants to create customized drinks using innovative liqueur flavors like raspberry rum cream.
3. Premium Flavor Trend - As consumers become more discerning about the taste of their spirits, there is an opportunity for brands to offer premium, high-quality flavors like raspberry rum cream that can elevate their cocktail experience.
Industry Implications
1. Alcohol Manufacturing Industry - With a growing demand for cream liqueurs, manufacturers have the opportunity to innovate and create new flavors like raspberry rum cream that cater to changing consumer preferences.
2. Hospitality Industry - With the growing popularity of cream liqueurs, bars and restaurants have the opportunity to create unique cocktail menu offerings using innovative flavors like raspberry rum cream.
3. Retail Industry - As consumers seek more premium and high-quality spirits, retailers have the opportunity to stock innovative new products like Dead Man's Fingers Raspberry Rum Cream Liqueur to meet this demand.
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