Dead Man’s Fingers Original Spiced Rum Has Been Updated for the Holidays
Michael Hemsworth — November 13, 2021 — Marketing
References: deadmansfingers & retailtimes
The Dead Man’s Fingers Original spiced rum has been given a limited-edition update for the holidays to make it a great option for gifting, providing to a host or even picking up for get-togethers. The rum features a macabre branding as usual, but has been updated with a snowflakes and even a Santa hat on top of a skull for a dark yet festive touch. The product is being touted as the perfect option to enjoy in some classic recipes this holiday.
The Christmas edition Dead Man’s Fingers Original spiced rum is being launched in the UK at a price point of £22 for a 70cl bottle, which will only be around while the stock lasts.
The Christmas edition Dead Man’s Fingers Original spiced rum is being launched in the UK at a price point of £22 for a 70cl bottle, which will only be around while the stock lasts.
Trend Themes
1. Holiday-inspired Alcoholic Beverages - There is an opportunity for alcoholic beverage companies to create limited-edition holiday-inspired products that appeal to consumers looking for something festive and unique.
2. Macabre Branding - Companies can incorporate macabre branding into their products to give them a dark yet unique touch that appeals to consumers.
3. Limited-edition Products - Creating limited-edition versions of popular products can create excitement and drive sales for a company, especially during the holiday season.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the trend of holiday-inspired products by creating limited-edition spiced rums, flavored liquors, or other festive drinks.
2. Holiday Gift Industry - Companies in the holiday gift industry can include holiday-inspired alcoholic beverages in their gift baskets or create custom gift sets that feature limited-edition products.
3. Hospitality Industry - Bars, pubs, and restaurants can create holiday-inspired cocktails using limited-edition spiced rums and other festive alcoholic beverages to attract customers and drive sales.
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