The 'Welcome to Cannes' print ad series for the Cannes Lions 2014 festival by Goodby Silverstein & Partners features the faces of some of the most renowned advertising creatives, somewhere under a lot of face paint. The ads announce that "The new creatives are here" and these poster prints will be on display at the halls of the Palais, up for thousands of festival attendees to feast their eyes on.
The dynamic face paintings are all quite different, since they show off the personalities of each creative and some of their recent work, like Eric Kallman, who is depicted with a strong man illustration across his face, which seems to be a nod to the highly successful Old Spice campaign he was a part of.
Stats for Dynamic Face Paint Ads
Trending: Older & Average
Research: 1,051 clicks in 101 w
Interest: 1 minutes
Concept: "welcome To Cannes"
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: family mashup photography, floating pop-up restaurants, and glittering asian starlet editorials.
Dynamic Face Paint Ads
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