This Warburtons Ad Congratulates Princess Kate on Her Fresh-Baked Bun

By: Amanda Greer - Published: Jul 24, 2013 • References: warburtons & adweek
Warburtons, an upscale bakery chain in London, has just joined the Royal Baby craze by releasing a rather raunchy print ad. The ad simply shows a freshly baked bun being removed from an oven. The person removing it is wearing brightly colored Union Jack oven mitts. Above the delicious bun are the words: "One's bun is done." This tongue-in-cheek allusion to the Royal Baby's recent birth is a clever way to both get the Warburtons brand out in the public eye, while paying tribute to a future monarch who will most likely be as cute as he will be powerful.

Underneath the cheeky title of the ad is a sweet message: "From our family, to yours." Warburtons runs on family passion and persistence, so celebrating another family's joyful period of new life is perfectly fitting. The addition of this message shows that Warburtons is not mocking the Royal Baby mean-heartedly, but simply joking around and mocking the baby craze that has turned the world on its head since yesterday morning. Stats for Baked Bun Baby Ads Trending: Older & Chilly
Research: 721 clicks in 147 w
Interest: 0.7 minutes
Concept: Warburtons
Related: 57 examples / 44 photos
Segment: Neutral, 12-55+
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