The Gousto The Battle of the Buns Range is Arriving with a Promotion
Michael Hemsworth — October 11, 2023 — Marketing
References: gousto & retailtimes
The Gousto The Battle of the Buns range is a new lineup of hot dogs and burgers being launched in the UK alongside a special promotion that provides consumers with the chance to win some great prizes. The promotion works by having UK residents snap a selfie of themselves with a hot dog or burger-inspired street name sign before sharing it with the brand via email. The first 50 qualifying entries will snag a fee box with three recipes for two people that's valued at £29.99, while one lucky winner will receive a free box each week for a year for a total of 52 weeks.
Chef Hannah Brown spoke on the Gousto The Battle of the Buns range saying, "We’re so excited to celebrate this new range by giving people all over the UK a chance to win such a delicious prize. Our expert chefs will be choosing their favourite snaps, but only one will win the ultimate prize – free Gousto boxes for a year. We want to see creativity – think poses, props and personality!"
Chef Hannah Brown spoke on the Gousto The Battle of the Buns range saying, "We’re so excited to celebrate this new range by giving people all over the UK a chance to win such a delicious prize. Our expert chefs will be choosing their favourite snaps, but only one will win the ultimate prize – free Gousto boxes for a year. We want to see creativity – think poses, props and personality!"
Trend Themes
1. Hot Dog and Burger Promotions - The Gousto The Battle of the Buns range is launching a promotion where consumers can win prizes by submitting a selfie with a hot dog or burger-inspired street name sign.
2. Recipe Delivery Services - Gousto is offering a special promotion for UK residents to win free recipe boxes for a year by participating in the Battle of the Buns selfie contest.
3. Creative Marketing Campaigns - Gousto's Battle of the Buns promotion encourages consumers to showcase their creativity through poses, props, and personality while snapping a selfie with a hot dog or burger-inspired street name sign.
Industry Implications
1. Food and Beverage - The Gousto The Battle of the Buns promotion is creating an opportunity for food and beverage companies to leverage the popularity of hot dogs and burgers by offering promotions and engaging with consumers through contests.
2. E-commerce and Delivery - The Gousto Battle of the Buns promotion highlights the potential for recipe delivery services to differentiate themselves and attract customers through innovative marketing strategies such as selfie contests.
3. Social Media and Entertainment - The Gousto Battle of the Buns promotion taps into the trend of social media-driven entertainment, providing participants an opportunity to showcase creativity and potentially go viral with their selfie submissions.
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