Vivera's Packaging Presents Vegetarian Eats Like Cuts of Meat

By: Laura McQuarrie - Jun 25, 2015
References: vivera & packagingoftheworld
As one of the leading suppliers of meat substitutes in the Netherlands, Vivera chose a clever way to present its products and distinguish them as foods that are free of any animal meat. In the style of a meat cut chart, the packaging for the vegetarian products features peppers and other veggie-friendly foods prepared for slicing by a butcher.

Since the packaging includes transparent pockets that allow a peek at the product, rather than using pictures, the brand uses a series of illustrations to show the value of the food.

As well as having appeal to those who adhere to a plant-based diet, the familiar cut chart imagery on Vivera's product packaging has the potential to intrigue non-vegetarians as well.