Peperami Vegerami Comes in Two Flavor Options
Michael Hemsworth — June 19, 2021 — Marketing
Meat snacks are enjoyed for their premium flavor and high protein level but aren't as applicable as they used to be given the increased popularity of plant-based lifestyles, which is something Peperami Vegerami is here to change. The Vegerami Chick'nless Bites come in two flavor options including Pep'd Up and Smokin', which are both suitable for vegetarians to enjoy. The snack comes in 40-gram servings that contain less than 134-calories per portion and are perfect for a standalone snack or as part of a larger meal.
Marketing Director of Peperami and Jack Link's Laura Trivulzio spoke on the new Peperami Vegerami product saying, "At 90% penetration, we are a nation of meat eaters, but as the flexitarian trend gains momentum, there’s never been a better time to introduce a healthier, meat-free snack to cater to young adults and families – particularly with ‘feeling good’ cited as the key motivation for meat free choices. We believe our new Vegerami range will significantly contribute to category growth, as the meat-free and meat snacking categories grow side by side.”
Marketing Director of Peperami and Jack Link's Laura Trivulzio spoke on the new Peperami Vegerami product saying, "At 90% penetration, we are a nation of meat eaters, but as the flexitarian trend gains momentum, there’s never been a better time to introduce a healthier, meat-free snack to cater to young adults and families – particularly with ‘feeling good’ cited as the key motivation for meat free choices. We believe our new Vegerami range will significantly contribute to category growth, as the meat-free and meat snacking categories grow side by side.”
Trend Themes
1. Plant-based Snacks - The rise in popularity of plant-based lifestyles presents a disruptive innovation opportunity for snack companies to create more meat-inspired, plant-based options.
2. Flexitarian Diet - The flexitarian trend offers a disruptive innovation opportunity for meat snack companies to adapt and offer healthier, meat-free snack options to cater to young adults and families.
3. Meat-free Choices - The increased emphasis on 'feeling good' as a motivation for meat-free choices presents a disruptive innovation opportunity for snack companies to create healthier, guilt-free snack options.
Industry Implications
1. Snack Industry - The snack industry can capitalize on new plant-based meat alternatives and create healthier, meat-free snack options suitable for vegetarians and flexitarians.
2. Meat Snacking Industry - The meat snacking industry can adapt to the flexitarian trend by offering healthier, plant-based meat alternatives that cater to young adults and families seeking guilt-free snacking options.
3. Plant-based Food Industry - The plant-based food industry can take advantage of the popularity of meat-inspired flavors and create more innovative plant-based meat alternatives for the growing number of individuals adopting a plant-based lifestyle.
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