Zinedine Zidane and Fabio Cannavaro may have retired from soccer years ago, but they are set to make a return in the upcoming World Cup; not on the field but off it, as part of a VISA World Cup ad set to air during half-time ad breaks.
The ad shows Zidane, considered the greatest French player of all time and one of the greatest players ever, stepping into an Italian restaurant where a World Cup game between France and Italy is being aired. It just so happens that Italian World Cup-winning captain Fabio Cannavaro is also in the joint.
As the game proceeds, Zidane and Cannavaro get absorbed in their respective patriotic fervor and become embroiled in a heated face-off.
This VISA World Cup ad has already been released in Brazil, but will be rolled out in over a 100 other countries from June 1.
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Trending: Older & Average
Research: 553 clicks in 104 w
Interest: 0.5 minutes
Concept: VISA World Cup Ad
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Segment: Males, 12-55+
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