The Viajes EXito Campaign Shows People Where They Are Not

By: Meghan Young - Published: Apr 4, 2013 • References: & ibelieveinadv
The Viajes Exito campaign re-imagines the now-classic Google Maps Pointer icon as showing people where they are not. In this way, the campaign shows them where they wish they were, even if they didn't know it until they set eyes on the images. From riding a ski lift to enjoying a panoramic view of nature or laying back on an outdoor resort day bed, this travel search site can get people on vacation in no time.

Conceived and executed by Sancho BBDO, an ad agency based in Bogota, Colombia, the Viajes Exito campaign was art directed by Camilo Jiménez and Daniel Marín with creative direction by Damian Montañez and Cristian Alzate. The sneaky illustrations were done by artists Miguel Taubín and Camilo Jiménez with copy by Jose Luis Rueda. Stats for Pointer Icon Travel Ads Trending: Older & Mild
Research: 1,573 clicks in 164 w
Interest: 1.3 minutes
Concept: Viajes Exito Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
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