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Plant-Based Frozen Dumplings

The itsu teriyaki chick’n vegan gyoza are Available in the UK

— October 14, 2020 — Marketing
The itsu teriyaki chick’n vegan gyoza are one of the latest products from the brand for the UK market that will provide consumers with a meat-free way to enjoy the authentic flavor of the traditional dish. The gyozas are made with a plant-based meat alternative along with sweet teriyaki, carrot, kale and spring onion, which was developed over the course of a year to get the flavor profile right. The product is suitable for being steamed, fried or simmered and is ready to eat from frozen in just four minutes.

CEO and Founder of itsu Julian Metcalfe spoke on the new itsu teriyaki chick’n vegan gyoza saying, "As a brand we have always tried to provide our customers with a huge range of vegan options. With a rise in sales for our plant-based products, it seemed the perfect opportunity to launch the UK’s very first ‘vegan meat’ gyoza …though, this is a product not just made for vegans, or vegetarians, it’s made for everyone – we’re incredibly proud of the final recipe, and can’t wait for people to try it.”
Trend Themes
1. Plant-based Meat Alternatives - Companies can develop and market meat alternatives made from plants to provide consumers with a meat-free way of enjoying traditional meals.
2. Vegan Options - Brands can offer a range of vegan options to cater to the growing demand for plant-based products.
3. Convenient Frozen Meals - Companies can capitalize on the popularity of frozen meals by producing plant-based options that are ready to eat in just a few minutes.
Industry Implications
1. Plant-based Food Industry - Companies can take advantage of the increasing demand for plant-based food products by developing new plant-based meat alternatives and expanding product lines.
2. Frozen Food Industry - Frozen food companies can enter the plant-based food market by developing and producing plant-based options that are easy and quick to prepare.
3. Food Service Industry - Restaurants and fast food chains can offer more plant-based options, including meat alternatives, on their menus to cater to the growing demand for plant-based food among consumers.
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