The Unstash manifesto shows one way in which social enterprises are using various methods to get their message and mission across. Whether it be through text, social media strategies, videos or a hypervisual method like the one featured here, it's more important than ever to set your social business or social enterprise apart through branding strategies.
But of course, it's about more than mere branding. The Unstash manifesto is like a collision of mantras that explores the values behind this collaborative consumption-pushing start-up.
With phrases like "We live lightly and yet deeply," "We dream that one day 'not owning' things will be cooler than owning them," and "We will leave this world better than the way we found it," the Unstash manifesto mixes altruism with action.
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Lon Wong, Co-Founder of Unstash (INTERVIEW)
The Unstash Manifesto Mixes Altruism with Action
By: Tiana Reid - Published: Apr 11, 2012 • References: blog.unstash