Trident Gum Takes Twitter to Print in Marketing Campaign

By: Brian G Randles - Published: Dec 19, 2009 • References: mashable
Trident Gum has taken its Twitter success to USA Today. Featuring a full page ad that reads "The people have Tweeted," the ad is a clever idea, but time will only tell how long the flavor will last on this one.

I must say, I love the irony. First companies had to switch to an online format in order to survive, now businesses are taking their online success to the ancient world of print to show how modern and successful they are. The circle of life, que bonita. Stats for Full Page Tweet Ads Trending: Older & Mild
Research: 3,105 clicks in 335 w
Interest: 4 minutes
Concept: Full Page Tweet Ads
Related: 65 examples / 50 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: collaborative twitter fundraising, hashtag powered sites, and geeky twitter icons.