35 Savage Wolverine Sightings
From Overweight Superhero Parodies to Minimalist Facebook Avatars
My favorite of the Wolverine sightings, however, has got to be the illustrations of Caldwell Tanner, who re-imagines the rogue X-Men character as a modern day hipster. He’s even rocking a yellow plaid shirt and tapered jeans!
Implications - Consumers enjoy creating materials that mock pop culture staples because they're familiar and it provides them with humorous content, which they use to alleviate everyday stress. Corporations may consider using humorous pop culture media campaigns in order to garner consumer attention.