In their Outlook 2007 issue, Canadian Business Magazine cited Trend Hunter Magazine and quoted me.  Here’s an excerpt from on of my 2007 predictions:

“Naughty Positioning: Both startup brands and trusted corporations are spicing up their branding with shock labels designed to invoke response.  In Canada, we saw the release of Dirty Label Wines and Check Out My Breasts, a promotional website for Fashion Targets Breast Cancer.  Expect more companies to push the labels with shock labels.” - Jeremy Gutsche