Volkswagen's Instant Off-Road Kit Boasts an Artisanal Aesthetic

By: Jana Pijak - Mar 23, 2015
References: thedieline
Dubai-based creative agency Soho Square designed this simulated travel kit for their client Volkswagen. The Instant Off-Road Kit is unlike most promotional materials and encourages one to get outdoors without having to be outside.

Recognizing that many don't actually take their off-road vehicle off-roading, Soho Square encourages owners of this kit to experience the outdoors wherever they are, even if for just a few minutes.

Volkswagen is no stranger to innovative marketing and is recognized for a myriad of memorable ad campaigns. This faux travel kit comes in a blue tin box and is is equipped with essentials that boast an artisanal aesthetic. In addition to novelty items like spray-on mud, tan in a can and fake blood, the kit is also equipped with bandaids, fake grass and even fake bugs to add authenticity to one's simulated outdoor experience.