The 'Tramontina Pro Made Easy' Ads Compare Cutting to Playing a Game

By: Meghan Young - Published: May 2, 2011 • References: tramontina-usa & ibelieveinadv
You don't have to be a professional chef or butcher to use a professional knife set as the Tramontina Pro Made Easy ad campaign shows. Instead, it is the knives that make you a pro. Likening the use of these particular kitchen wares to playing an easy preschool game, you won't have to think twice when picking these tools up for your next dinner party.

Created by Brazil-based ad agency DCS, the Tramontina Pro Made Easy ad campaign was creative directed by Grace Meurer and Roberto Callage. It was art directed by José Bortolini, Vinícius Turani and Matheus Mendes, illustrated by Neorama Imagevertising and copywritten by Felipe Lermen.

Simple and to the point, the Tramontina Pro Made Easy ad campaign is as easy to interpret as the knives are to use. Stats for Playful Knife Campaigns Trending: Older & Chilly
Research: 2,645 clicks in 263 w
Interest: 4 minutes
Concept: Tramontina Pro Made Easy
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: schadenfreude food campaigns, karma-questioning campaigns, and jenga-mimicking games.