This Toy Ad Takes Projected Characters on a Journey Through London

By: Laura McQuarrie - Sep 15, 2014
References: infinity.disney & prexamples
To announce the arrival of the Disney Infinity 2.0: Marvel Super Heroes game to numerous gaming consoles, Marvel and Disney set up an impressive toy ad that took place on the streets of London.

Superheroes like Spiderman, Thor and Iron Man were projected onto some of London's most iconic landmarks in a theatrical stunt that showed their arrival to the city. The projections interacted with real life objects, and one of the most impressive displays was the Hulk, posed as if he was raising the Tower Bridge over the Thames, as if to let a boat pass through. The journey continued like this throughout the city of London, finally stopping at its final destination, Hamley’s toy shop on Regent Street, so that gamers can continue the adventure on their own.